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About the Role

Keysight is a leader in electronic design, simulation, and testing, delivering breakthroughs for customers in over 100 countries. Our award-winning culture fosters innovation and a sense of belonging, enabling employees to thrive.

Responsibilities

• Plan and execute event strategy.
• Define and deliver a US event program aligned with business priorities.
• Own end-to-end execution of trade shows, conferences, hosted events, and webinars.
• Drive demand generation through events.
• Design event experiences and campaigns that generate qualified pipeline and accelerate opportunities.
• Collaborate closely with sales to align on target accounts, objectives, and post-event follow-up.
• Create memorable customer and prospect experiences.
• Design and execute event programs that engage customers and prospects in the AI space.
• Partner with creative, content, and product marketing teams to ensure event experiences reflect core messaging.
• Manage event logistics and operations.
• Coordinate with vendors, agencies, and internal stakeholders for flawless execution.
• Manage event budgets, timelines, and deliverables.
• Amplify events through digital and social channels.
• Partner with social and digital marketing teams to plan promotion.
• Maximize reach, engagement, and attendance through digital channels.
• Collaborate cross-functionally with product marketing, technical experts, and regional marketing teams.
• Ensure alignment between event experiences and product priorities.
• Measure and optimize performance.
• Track event KPIs including attendance, engagement, pipeline contribution, and ROI.
• Use insights and data to continuously improve event strategy and execution.

Requirements

• Understand how events drive business impact.
• Strong experience in event marketing and demand generation, preferably in B2B technology.
• Highly organized project manager capable of managing multiple complex events simultaneously.
• Strong marketing foundation, including campaigns, messaging, and digital channels (email, social).
• Strong communicator, able to translate technical concepts into clear, compelling event experiences.
• Collaborative mindset, working effectively across sales, product, and marketing teams.
• Data-driven, with the ability to measure performance and optimize ROI.
• Self-starter, comfortable operating in a fast-paced, global environment.
• Experience in networking, cloud, security, or AI infrastructure markets is a plus.
• Familiarity with service providers, enterprise IT, or data center ecosystems is a plus.

Skills

• Event marketing
• Demand generation
• Project management
• Marketing campaigns
• Messaging
• Digital channels (email, social)
• Communication
• Collaboration
• Data analysis
• Event strategy
• Event execution
• Budget management
• Vendor management
• Social media amplification
• Performance measurement
• ROI optimization

Location

• US

Work Type

• Full-time

Experience Level

• 5–7 years of experience in event marketing, field marketing, or demand generation roles

Education Level

• Bachelor's degree in marketing, business, or a related field preferred

Salary/Compensations

• California Pay range: MIN $122,000.00 - MAX $223,000.00
• Colorado pay range: MIN $113,000.00 - MAX $188,000.00
• District of Columbia pay range: MIN $113,000.00 - MAX $188,000.00
• Hawaii pay range: MIN $113,000.00 - MAX $188,000.00
• Illinois pay range: MIN $113,000.00 - MAX $188,000.00
• Maryland pay range: MIN $122,000.00 - MAX $203,000.00
• Massachusetts pay range: MIN $122,000.00 - MAX $203,000.00
• Minnesota pay range: MIN $113,000.00 - MAX $188,000.00
• New Jersey City pay range: MIN $122,000.00 - MAX $203,000.00
• New York pay range: MIN $133,000.00 - MAX $223,000.00
• Vermont pay range: MIN $113,000.00 - MAX $188,000.00
• Washington state pay range: MIN $122,000.00 - MAX $203,000.00
• For other locations, pay ranges will vary by region.
• This role is eligible for Keysight's Variable Pay Bonus Program

Benefits

• Medical, dental and vision
• Health Savings Account
• Health Care and Dependent Care Flexible Spending Accounts
• Life, Accident, Disability insurance
• Business Travel Accident and Business Travel Health
• 401(k) Plan
• Flexible Time Off, Paid Holidays
• Paid Family Leave
• Discounts, Perks
• Tuition Reimbursement
• Adoption Assistance
• ESPP (Employee Stock Purchase Plan)
• Restricted Stock Units

About the Company

• Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization.
• Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries.
• Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions.
• We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Equal Opportunity

• Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.