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About the Role

The Senior PR & Talent Manager drives the brand’s public relations strategy, manages talent partnerships, and builds impactful relationships to strengthen brand visibility, credibility, and cultural relevance. This role leads the development, execution, and measurement of PR and talent initiatives, with both strategic and hands-on responsibilities.

Responsibilities

• Leading the creation and execution of the global PR strategy across product launches, campaigns, brand moments, spokespeople profiling and cultural initiatives.
• Sourcing, negotiating and managing talent, influencer and ambassador relationships that align with brand values, drive impact and support commercial objectives.
• Building and maintaining strong relationships with journalists, editors, stylists, producers and PR stakeholders across fashion, lifestyle, culture and trade media.
• Overseeing day-to-day press office operations including media requests, product gifting, seeding and timely communications.
• Leading PR and influencer activity for events, store openings, partnerships and experiential activations, ensuring strong attendance, coverage and social amplification.
• Working closely with Creative, Brand, Social, Campaign, Retail and Product teams to align PR and talent plans with broader marketing and business priorities.
• Setting KPIs, measuring PR and influencer performance, reporting against goals and providing insights to drive data-informed decision making.
• Managing and supporting the PR & Talent Executive, providing clear guidance, feedback and development opportunities to build capability and confidence.
• Managing PR and influencer budgets, talent agreements and maximum return on investment.
• Acting as a brand ambassador internally and externally, ensuring all communications reflect the brand’s tone, values and strategic direction.

Requirements

• Significant experience within PR, influencer management or communications within fashion, luxury, lifestyle, or image led brand.
• Strong media network, with established relationships across fashion, culture, lifestyle and trade titles.
• Proven experience managing influencers, talent and creators across multiple platforms including Instagram, TikTok, YouTube and emerging channels.
• Ability to lead PR activity for campaigns, launches and events from ideation to execution.
• Strong commercial and strategic thinking with the ability to connect PR/talent decisions to brand and business outcomes.
• Confident in negotiating talent fees, contracts and deliverables.
• Experience working with PR agencies, managing external partners and guiding overall strategic direction.
• Strong written and verbal communication skills with an ability to craft compelling stories and pitches.
• Highly organised, able to manage multiple projects at pace, juggle deadlines and problem-solve quickly.
• Senior stakeholder management experience.
• Experience managing or mentoring junior team members.
• Passion for fashion, culture, media and the evolving media ecosystem.
• Employment is conditional upon having the legal right to work in the UK for the role offered.

Skills

• Public Relations
• Talent Management
• Influencer Marketing
• Media Relations
• Press Office Management
• Event Management
• Cross-functional Collaboration
• Reporting
• Budget Management
• Brand Representation
• Negotiation
• Communication (Written and Verbal)

Location

• London, UK

Work Type

• Full Time
• Flexible working
• 2 days WFH

Experience Level

• Senior

Benefits

• 33 days holiday (including bank holidays)
• Holiday trading (Buy or sell 3 days)
• Your birthday off
• Access to Employee Assistance Programme
• Healthcare Cashback Plan
• Moments that matter gifts (Weddings and Babies)
• Pension that both you and the company contribute to
• Generous staff discount
• Opportunities for professional development and career progression

About the Company

• Founded in Newcastle upon Tyne in 2005, END. is a fashion retailer inspired by a love of fashion, sneakers, and culture.
• END. serves over 2 million customers worldwide through a seamless blend of online and physical retail.
• Industry-leading stores in Newcastle, Glasgow, Manchester, London, and Milan reflect a commitment to innovation, influence, and inspiration.
• Offers a carefully curated selection of menswear, womenswear, sneakers, homeware, and lifestyle products to a global audience.
• At the heart of END. is the customer, and it’s our people and culture that make the difference.
• With over 600 employees across HQ, offices, and retail locations, the customer-first mindset continues to guide everything they do.

Equal Opportunity

• We know that great talent comes in many forms. So even if you don’t meet every single criteria, we would still love to hear from you. If you’re passionate, driven, and believe you can contribute to our future success, we encourage you to apply.