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About the Role
This role will lead Monocle's subscription business growth, setting strategy and delivering results. It's a high-profile position reporting to the Chief Marketing Officer, focused on driving acquisition, retention, and renewal by shaping campaigns, optimizing pricing, improving conversion, and reducing churn, all while upholding the Monocle brand's quality and value. You will collaborate with various teams to translate content into sustained subscriber growth and will have the opportunity to build and shape the subscriber growth team.
Responsibilities
- Own subscriber-revenue targets across Monocle’s print and digital products.
- Set and deliver acquisition, retention and renewal strategies.
- Plan and execute campaigns across email, onsite and paid channels.
- Optimise pricing, proposition and packaging to improve conversion and lifetime value.
- Work closely with marketing, editorial and digital teams to align subscriber-growth activity with Monocle’s wider strategy and output.
- Analyse performance, identify opportunities and translate insight into decisive action.
- Establish clear reporting and communicate performance, priorities and recommendations to senior stakeholders.
- Identify and deliver improvements to lifecycle journeys and the customer experience across the full subscription funnel.
- Develop a structured programme of testing and learning to improve performance continuously.
- Shape the future subscriber-growth function and build the specialist capability needed to support Monocle’s ambitions.
Requirements
- Proven ownership of subscriber or recurring-revenue growth, ideally within magazines, publishing or another premium subscription-led business.
- Strong commercial judgement and a clear understanding of the factors that drive acquisition, conversion, retention and lifetime value.
- An analytical mindset and the ability to turn complex performance data into clear priorities and practical action.
- Hands-on experience with lifecycle platforms (such as Klaviyo), subscription platforms (such as Piano) and analytics tools (including GA4).
- Confidence managing paid acquisition with clear accountability for return on investment.
- Excellent stakeholder-management and communication skills, with the ability to influence colleagues across editorial, commercial, marketing and digital teams.
- The confidence to work autonomously, set direction and maintain momentum in a fast-moving business.
- A structured and curious approach to testing, learning and improving performance.
- An understanding of how to grow a premium global audience without diluting the value or distinctiveness of the brand.
- The ambition to build a function and develop a team as the subscription business grows.
Skills
- Lifecycle platforms (such as Klaviyo)
- Subscription platforms (such as Piano)
- Analytics tools (including GA4)
- Paid acquisition management
- Stakeholder management
- Communication
- Data analysis
- Campaign execution
- Pricing optimization
- Customer journey optimization
- Testing and learning
Location
- London
- Zürich
Work Type
- Office-based
Experience Level
- Manager
- Senior Manager
About the Company
- Monocle is an independent, global media brand founded in London in 2007.
- Covers international affairs, business, design, culture, travel and fashion through various platforms.
- Reaches a discerning global audience that values independent journalism, original perspectives and exceptional quality.
- Investing in attracting, understanding and engaging its audience with a focus on expanding the subscription business.