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About the Role
HelloFresh is seeking a Creative Systems & Optimization Manager to own the operating model behind the XPOD studio. This role will manage the intake process for various channels, ensuring efficient production of high-impact creative assets for growth. The position requires a systems thinker focused on efficiency, automation, and improving creative team workflows.
Responsibilities
- Own the design and evolution of the studio's operational workflows, building flexible and scalable frameworks.
- Apply project management fundamentals to set milestones, drive decisions, and ensure project completion.
- Manage all studio intake as the single point of contact for video briefs, handling scoping, prioritization, and routing.
- Identify, evaluate, and implement automations, AI tools, and templates to enhance operating efficiency.
- Maintain studio performance data and reporting, including trends, production velocity, and project status.
- Coordinate schedules and workflows with creative operations and Growth Operations teams.
- Ensure creatives have necessary resources and that no questions cause delays.
- Shape expectations, define project scope, and manage stakeholder relationships, including negotiating requests against budget and priority.
- Own resourcing and allocation across the creative team, balancing workload and timelines.
- Onboard, train, and manage freelance creatives and vendors.
- Partner with global stakeholders on localization, translation, and versioning of assets.
- Ensure projects launch on time and to expectation, and drive post-campaign assessments.
- Apply critical thinking to resolve competing business interests, cross-functional friction, and risks.
Requirements
- Impeccably organized with an eye for detail.
- Fluent in paid social media channels, growth funnels, and performance marketing.
- Empowered self-starter with strong time, people, and stakeholder management instincts.
- Confident negotiator on time, scope, budget, and resources.
- Systems thinker who prefers designing frameworks.
- Proactive AI power-user focused on building and maximizing automation.
- Natural coach, comfortable onboarding, training, and developing freelance talent.
- Able to run high volumes of concurrent projects under tight deadlines.
- Able to own and guide projects from infancy to execution.
- Enjoys working in an ultra-fast-paced environment.
- Creative thinker who uses non-linear approaches and critical thinking to problem-solve.
- Willing to challenge assumptions and the status quo for iterative, adaptive change.
- Solution-oriented, flagging and fixing problems proactively.
- Experience designing or evolving operational workflows and resourcing frameworks.
- Experience working in a project management system (e.g. Jira, Airtable).
- Experience managing, training, or onboarding freelance or contract creative talent.
- Familiarity evaluating or implementing automation, AI tools, or templated workflows.
- Appreciation for creative and production workflows and experience working closely with creative teams.
- Excellent interpersonal, verbal, and written communication skills.
- Experience negotiating scope and budget with non-creative stakeholders.
- Experience managing 360 campaigns spanning multiple deliverables.
- Exposure to international/localization workflows is a plus.
Skills
- Project Management
- Creative Operations
- Systems Thinking
- Automation
- AI Tools
- Workflow Design
- Resourcing
- Stakeholder Management
- Negotiation
- Performance Marketing
- Paid Social Media
- Growth Funnels
- Communication
Location
- New York
Work Type
- Full-time
Experience Level
- 5–7 years of creative/marketing project management or creative operations experience
Education Level
- Bachelor's degree in Advertising, Business, Management, Communications, or equivalent experience.
Salary/Compensations
- $88,935—$102,850 USD
Benefits
- Competitive salary and 401(k) with company match
- Generous PTO policy
- 4 weeks of parental leave
- $0 monthly premium and flexible health plans starting on day one
- 85% discount on HelloFresh subscription and other product offerings
About the Company
- HelloFresh is a fast-paced, mission-driven company.
Equal Opportunity
- The Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.