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About the Role
This entry-level role supports client relationship management, digital marketing strategy implementation, and ensures client success on Chinese and Western platforms, particularly within the higher education sector. Full training will be provided, valuing curiosity, drive, and potential.
Responsibilities
- Support client relationship development and maintenance, focusing on higher education institutions and student organizations.
- Assist in creating and executing digital marketing strategies across Chinese (WeChat, Weibo, RedNote/Xiaohongshu, Douyin) and Western (Meta, Google, TikTok, LinkedIn) platforms.
- Support daily campaign delivery, including asset preparation, trafficking, live activity checks, tracker maintenance, and deadline follow-ups.
- Collaborate with sales and creative teams to prepare proposals and presentations.
- Monitor and analyze campaign performance to support optimization recommendations.
- Prepare timely and precise campaign performance reports.
- Stay informed about Chinese and Western digital marketing trends.
- Participate in client meetings, capture notes, follow up on actions, and work towards leading client conversations.
- Identify opportunities for account growth and expansion.
Requirements
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
- Excellent written and verbal communication skills in both English and Mandarin.
- Some exposure to marketing or client services; internships, placements, or university projects in digital marketing or the education sector are valued.
- Working understanding of the digital marketing landscape, including social media and search engines.
- Genuine interest in building expertise across Chinese and Western platforms.
- Ability to assist in the development of digital marketing campaigns.
- High AI literacy and confidence using AI tools (e.g., Claude, Gemini) with sound judgment.
- Strong interpersonal skills for coordinating with internal teams and supporting external communication.
- Strong organizational skills with the ability to manage multiple projects in a fast-paced environment.
- Strong analytical and problem-solving abilities with a data-driven approach.
- Proactive, detail-driven attitude with a willingness to learn, ask questions, take feedback, and follow through.
Skills
- English
- Mandarin
- Digital Marketing
- Client Services
- AI Tools
- Interpersonal Skills
- Organizational Skills
- Analytical Skills
- Problem-Solving
- Meta Ads Manager
- Google Ads
- TikTok Ads Manager
- LinkedIn Campaign Manager
- Google Analytics (GA4)
- Looker Studio
- Excel
- Google Sheets
- Figma
- Adobe Creative Suite
- Project Management Tools
Location
- London
- Birmingham
- Shanghai
- New York
Work Type
- Full-time
Experience Level
- Entry-level
- Junior
Education Level
- Bachelor's degree in Marketing, Business, or a related field
- Equivalent practical experience
About the Company
- Award-winning full-service Chinese digital marketing agency.
- Offices in the UK, US, and China.
- Works with brands on Chinese digital marketing activation (social media, strategy, creative, web, paid media, PR).
- Helps brands build awareness and engagement in the Chinese market.
- Supports brands across Western platforms.
- Friendly, warm, supportive, and inviting office environment.
- Young and passionate team.
- Emphasis on having fun at work and a friendly, collaborative environment.