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About the Role

The New York Islanders are seeking a dynamic, detail-oriented, and motivated Coordinator, Consumer Marketing to own the deployment of all email and SMS communications and drive the Marketing Support Plan and campaign go-to-market process.

Responsibilities

• Help create New York Islanders email and SMS communications.
• Manage campaign execution within email and SMS platforms, including audience selection, scheduling, and deployment.
• Own overall quality assurance - link checks, copy reviews, segmentation validation, and email & SMS calendar upkeep before every launch.
• Partner with internal teams to ensure email and SMS efforts are aligned with broader paid media and go-to-market campaigns.
• Gather, organize, and prepare audience lists for use in paid media campaigns and audience segmentation efforts.
• Help maintain accuracy and organization of targeting inputs used across campaign execution.
• Support audience strategy by ensuring proper alignment between campaign objectives and target segments.
• Help execute Marketing Support Plans (MSPs), serving as a point of intake, documentation, and follow-through for campaign requests.
• Assist campaign go-to-market strategy and launch, translating business objectives into channel plans and executional timelines.
• Support go-to-market planning and execution across marketing initiatives.
• Complete campaign briefs, ideation plans, and execution documents to ensure campaigns align with broader business goals.
• Coordinate with internal stakeholders to help keep launches on track and properly documented.
• Assist in submitting creative requests to the creative team, ensuring campaign objectives, timelines, and asset needs are clearly communicated.
• Participate in the creative review process and provide feedback to help refine and improve marketing materials.
• Help ensure assets are delivered accurately and on time for campaign launches.
• Report on email and SMS campaign performance, including delivery, engagement, and conversion metrics.
• Utilize platforms such as Google Analytics and Tableau to monitor campaign performance and identify trends.
• Prepare recurring and ad hoc reports highlighting key performance metrics, insights, and areas for optimization.
• Support testing and performance analysis to improve campaign effectiveness over time.

Requirements

• Bachelor’s degree in marketing, business, or a related field.
• 1+ years in digital marketing, advertising, or performance marketing.
• Familiarity with Salesforce Marketing Cloud, Attentive, and Google Analytics.
• Excellent communication and collaboration skills.
• Curious self-starter who learns new concepts quickly.
• Creative mindset with the ability to think outside the box.
• Detail-oriented, highly organized, and able to manage multiple projects at once.
• AI-forward: a point of view on how AI and emerging technologies can be embedded into everyday workflows.
• Working knowledge of HTML, CSS.
• Familiarity with pulling data in SQL.

Skills

• Flexibility
• Motivation
• Autonomy
• Collaboration
• Creativity
• Accountability
• Conflict Resolution

Location

• Floral Park, NY

Work Type

• Hybrid
• Event support may be required on evenings, weekends, and/or holidays

Experience Level

• 1+ years

Education Level

• Bachelor's degree

Salary/Compensations

• $57,000.00-$67,000.00

Benefits

• Comprehensive benefits package including health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off and holidays
• Professional development opportunities

About the Company

• The New York Islanders Hockey Club is one of the most iconic franchises in professional sports, with a deeply passionate and loyal fan base.
• Built on a Dynasty in the 1980’s with four straight Stanley Cup Championships and 19 consecutive playoff series wins, our history has defined a legacy that remains untouched in professional sports.
• In 2021, the New York Islanders moved to our new permanent home, UBS Arena. This state-of-the-art venue, which was built for hockey and made for music, is nestled within the historic Belmont Park.
• UBS Arena features best in class facilities and amenities, including premium suites, clubs, and lounges that offer boutique hospitality to elevate the guest experience.
• UBS Arena is part of a larger redevelopment project at Belmont Park, which aims to transform the area into a vibrant entertainment destination with the opening of Belmont Park Village in 2024 and the new Belmont Park Racetrack in 2026.

Equal Opportunity

• The New York Islanders are an equal opportunity employer and value diversity at our organization. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.