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About the Role
The Director of Product Marketing Connectivity leads a PMM team, sets the GTM standard, and aligns Product, Commercial, Technical, Marketing, and Enablement teams around enterprise partner adoption. This leader will set the standard for how we bring complex, technical products to market and drive adoption across an enterprise partner ecosystem.
Responsibilities
- Set the vision, strategy, and operating model for Connectivity Product Marketing across the product lifecycle—from discovery and pilots through launch, adoption, usage, and advocacy.
- Establish the standards, processes, and planning rhythms that enable the team to deliver consistent, high-quality go-to-market work at scale.
- Lead the translation of product strategy, market opportunities, partner needs, and technical roadmaps into cohesive go-to-market architecture, with clear audiences, messages, channels, timing, and success measures.
- Lead the team that develops compelling messaging, positioning, value propositions, proof points, use cases, FAQs, and partner stories that make complex capabilities easy to understand and act on.
- Build integrated go-to-market plans with Product, commercial account teams, technical partner teams, Partner Marketing, Creative, Communications, Field Enablement, and other stakeholders, creating one coordinated partner experience.
- Partner with Field Enablement on reusable sales tools and with technical partner teams on accurate integration and adoption guidance.
- Use partner insight, market intelligence, competitive context, and performance data to improve positioning, prioritize work, influence product direction, and measure adoption and usage.
- Represent Connectivity Product Marketing in senior leadership forums and cross-organizational planning, communicating decisions, trade-offs, risks, and results with clarity.
- Attract, develop, and retain a high-performing team; create clarity on priorities and ownership, coach people to do their best work, and raise Product Marketing capability across the organization.
Requirements
- 12+ years of experience in Product Marketing, enterprise technology, product, or a related field, with 5+ years leading and developing people.
- A track record of leading Product Marketing for complex products, platforms, APIs, integrations, or other technology solutions with multiple audiences and stakeholders.
- Strong ability to translate technical concepts into clear business value, compelling narratives, and practical go-to-market plans; an engineering background is not required.
- Experience building and executing enterprise go-to-market strategies that coordinate Product, Sales or Commercial, Technical Account Management, Marketing, Creative, Communications, and Enablement teams.
- Demonstrated ability to organize ambiguous, cross-functional work, establish operating discipline, manage dependencies, and drive decisions in a matrixed enterprise environment.
- Exceptional written, verbal, and executive communication skills, including the ability to turn complex projects into simple, decision-ready stories.
- Experience developing positioning, messaging, segmentation, proof points, content strategies, readiness plans, and success metrics.
- A people-first leadership approach and a record of building high-performing, inclusive teams and developing talent.
Skills
- Enterprise technology
- Product Marketing
- SaaS
- Platform
- Developer-tools
- Partner-led technology businesses
- Connectivity
- Hospitality / travel technology
- API
- Integrations
Location
- Chicago
- Austin
Work Type
- Full-time
Experience Level
- Director
- Senior
Salary/Compensations
- Chicago: $193,000.00 to $270,500.00 (potential to $309,000.00)
- Austin: $207,500.00 to $290,500.00 (potential to $332,000.00)
Benefits
- Medical, dental, and vision coverage
- Paid time off
- Employee Assistance Program
- Wellness and travel reimbursement
- Travel discounts
- International Airlines Travel Agent Network (IATAN) membership
About the Company
- Expedia Group helps travelers explore the world, one journey at a time.
- Expedia Group is a global travel company powered by passionate people, trusted partnerships, and leading technology.
- We connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
- Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings.
- Across our brands and business, we help travelers explore the world with confidence and ease.
Equal Opportunity
- Expedia is committed to creating an inclusive work environment with a diverse workforce.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.
- This employer participates in E-Verify.
- The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.