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About the Role

The Senior Manager, Loyalty Partnerships will be responsible for the day-to-day ownership, execution, and growth of the EQ Bank partnership within the PC Optimum ecosystem. This role will play a critical part in supporting the transition of the PC Financial Mastercard portfolio to EQB, ensuring strong partner management, high-quality execution, and continued delivery of value for members, the partner, and the PC Optimum program.

Responsibilities

Serve as the primary day-to-day lead for the EQB partnership within PC Optimum, building trusted relationships with partner stakeholders and internal teams.
Act as the main access point into PC Optimum for EQB, helping the partner navigate Loyalty, Marketing, Digital, Analytics, Finance, Technology, Customer Care, Operations, Legal, and other enterprise teams.
Establish and maintain the operating cadence for the loyalty working team, including regular touchpoints, clear agendas, issue tracking, decision follow-ups, and cross-functional alignment.
Manage ongoing partner needs, risks, dependencies, and issues, escalating when needed and ensuring teams remain focused on shared outcomes.
Partner with internal teams and EQB to design targeted, data-driven loyalty campaigns that support acquisition, engagement, retention, spend, and other partnership objectives.
Drive integration of EQB into PC Optimum-owned and Loblaw channels, including app, email, digital, in-store, and other relevant member touchpoints.
Track and report on partnership KPIs, with support from Analytics and Insights. Translate performance results into clear insights, recommendations, and action plans for the partnership.
Support the development of business cases for new initiatives, including opportunity sizing, expected member impact, investment requirements, financial implications, and operational considerations.
Monitor the competitive landscape across loyalty, credit cards, fintech, banking, and retail partnerships, and recommend enhancements that improve member value and partnership performance.
Support senior leadership through analysis, recommendations, executive-ready materials, and executional follow-through on strategic partnership priorities.

Requirements

You have 6-10 years of experience in financial services, credit cards, banking, fintech, partnerships, loyalty, marketing, or a related field.
You have experience managing strategic partnerships and know how to balance partner objectives, customer/member needs, and enterprise priorities.
You are a strong relationship builder who can work effectively with external partners and senior internal stakeholders across multiple functions.
You are commercially minded and comfortable working with business cases, KPIs, performance reporting, financial outcomes, and growth opportunities.
You are highly organized and can create structure in ambiguous environments.
You are comfortable working across multi-functional teams to get work done.
You can translate complex information into clear insights, recommendations, and executive-ready communication.
You are proactive, solutions-oriented, and comfortable managing risks, issues, dependencies, and competing priorities.
Candidates who are 18 years or older are required to complete a criminal background check.

Skills

Experience with credit card portfolios, retail loyalty, coalition loyalty, partner-funded offers, digital engagement, or customer lifecycle marketing is considered an asset.

Location

Work Type

Full-time

Experience Level

Senior Manager
6-10 years

Salary/Compensations

$100,000.00 - $132,000.00 per year

Benefits

Progressive careers
Comprehensive training
Flexibility
Competitive benefits

About the Company

Loblaw Companies Limited is one of Canada's largest employers, committed to positively impacting the lives of all Canadians and shaping the future of Canadian retail.
Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture.
We are committed to Sustainability and Social Impact, focusing on Environment, Sourcing, and Community.
We are recognized as one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

Equal Opportunity

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop.
We are committed to creating accessible environments for our colleagues, candidates and customers.
Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment.
We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.