About the Role
British Vogue is seeking a Shopping Writer to join the Vogue Shopping team, crafting distinctive and compelling shopping content that inspires our audience while driving meaningful commercial growth across affiliate and partnerships. The ideal candidate will be passionate about shopping across every category – from fashion and beauty to lifestyle – with a strong background in fashion journalism and exceptional editorial instincts. They will be skilled at positioning stories to both attract an audience and drive purchase, with a clear point of view on the products, brands and trends that matter to the Vogue reader. This is a rare opportunity to join one of the world’s most influential fashion titles and play an important role in the continued growth and evolution of British Vogue Shopping.
Responsibilities
- Write, pitch and optimise up to 8–10 new and evergreen commerce stories each week, working with the Shopping Director, wider shopping team and creative teams to ensure content and product recommendations are distinctive, authoritative and on-brand.
- Work with the Shopping Editor to manage the long-term commerce editorial calendar across ongoing, seasonal, evergreen and emerging shopping content.
- Identify new shopping categories, products and trends Vogue should be covering, with a finger on the pulse of what fashion consumers are interested in before competitors.
- Identify and plan around editorial categories, seasonal tentpoles and emerging commerce opportunities, using purchasing data, site analytics, search trends and competitive insights to inform coverage.
- Shoot editor-led UGC to support Vogue Shopping content across articles, social and newsletters.
- Produce and present regular reports, analysis and insights on content, audience and commercial performance.
- Work with the Shopping Editor to track purchasing data and performance across onsite, social and newsletter distribution, using insights to inform future editorial decisions.
- Work closely with Commerce and Audience Development teams to share data, insights and best practices that improve the reach and performance of Vogue Shopping content.
- Act as a commerce voice within the wider Vogue editorial team, supporting the research and optimisation of shoppable content and identifying opportunities to translate Vogue’s editorial authority into commerce.
- Bring a clear editorial point of view to product and shopping recommendations that reflects the interests and expectations of the Vogue reader.
- Partner with the fashion market team to support market stories with authoritative shopping expertise, copy and captions.
Requirements
- A minimum of two years’ experience writing fashion and commerce or affiliate content for a digital publication, with a strong understanding of commerce best practice.
- Strong knowledge of SEO principles and how to use search insights to attract and serve a buying audience.
- Experience analysing performance across product categories, retailers and content types and using those insights to optimise revenue generation.
- Experience managing product sourcing logistics within an editorial or commerce environment.
- Strong organisational skills and a methodical, Vogue-directed approach to work, with polished communication skills and a collaborative mindset.
- Confidence working effectively across editorial, audience, creative, social and commercial teams.
- A proactive, self-starting approach and enthusiasm for directly contributing to the growth of Condé Nast’s commerce business.
Skills
- Product and shopping editorial expertise
- Strong enthusiasm for helping define and grow Vogue’s content-to-commerce strategy
- Excellent editorial judgement
- Ability to write clean, authentic and engaging copy at speed without resorting to marketing jargon
- Strong and expansive product knowledge across categories and price points, with a particular passion for fashion and shopping
Location
- London, GB
Work Type
- Hybrid (office four days a week)
Experience Level
- Minimum of two years’ experience
Benefits
- 25 days holiday (plus bank holidays)
- Extra days of annual leave if you move house or want to volunteer
- Competitive pension scheme
- Bupa Private Healthcare
- Season ticket loans
- Eye tests
- Core hours
- 10 remote days (from home or a country with a Condé Nast office location)
- Access to Employee Assistance Programme
- Corporate gym membership
- Cycle to work scheme
- Dog-friendly office
- Discounts and magazine subscriptions
- Access to the Condé Nast Learning Hub for personal and professional growth
- Employee Resource Groups
About the Company
- Condé Nast is one of the world's most renowned media publishing companies, creating and distributing every type of media today, spanning print and digital publishing in all formats.
- With a portfolio of some of today's most influential brands, the company continues to grow its audience through a global operational and content infrastructure across its 12 owned and operated markets.
- Headquartered in New York City, the company's owned and operated markets include China, France, Germany, India, Italy, Japan, Mexico & Latin America, Spain, Taiwan, UAE/Dubai, the U.K., and the U.S., with additional local license partners in over twenty additional markets across the globe.
- Lead brands include Vogue, The New Yorker, GQ, Architectural Digest, Condé Nast Traveler, Vanity Fair, Wired, Allure, Ars Technica, Bon Appétit, House & Garden, Pitchfork, Tatler, and Vogue Business.
- Condé Nast is a global media company, home to iconic brands including Vogue, GQ, Glamour, CN Traveller, Vanity Fair, Wired, The World of Interiors, House & Garden and Tatler, among many others.
- We are headquartered in New York and London and operate in 32 markets worldwide, with a footprint of more than 1 billion consumers across print, digital, video and social platforms.
- Condé Nast thrives on collaboration, and our teams come together in the office four days a week (Monday - Thursday).
- We value diversity of background, views and cultures. We celebrate people for their personal qualities, skills and contributions, recognising the power our brands have to influence and shape culture.
Equal Opportunity
- Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.
