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About the Role
Work closely with SME UK labels to deliver best-in-class, creative, and data-led fan engagement campaigns. Drive growth of existing fanbases and acquisition of new audiences by collaborating cross-functionally with Digital Media, Web Ops, and eCommerce teams to create seamless, high-impact fan experiences across channels. Focus on first-party audience growth and commercial opportunities. Collaborate with the Global Product, Design, and Engineering team to deploy campaigns, demonstrate best-in-class examples from the UK, and provide feedback for global strategy development.
Responsibilities
- Design and execute data-led fan engagement strategies that drive first-party data acquisition, deepen audience understanding, and build long-term fan value.
- Apply advanced CRM and segmentation strategies (lifecycle marketing, behavioural targeting, propensity modelling) to personalize journeys and optimize D2C conversion and monetization.
- Develop best-in-class, insight-driven campaigns for Artists combining creativity with performance data to maximize engagement and revenue impact.
- Partner cross-functionally with Product, Design & Engineering and Legal teams to scale first-party data automation, ensuring compliant data capture and seamless flow across platforms.
- Leverage partner tools and emerging technologies to continuously test, learn, and optimize campaigns, driving fan growth, innovation, and commercial outcomes.
- Champion a first-party data mindset, embedding segmentation, personalization, and cross-channel adaptation across organic fan engagement, paid media, and D2C touchpoints.
- Define KPIs, deliver actionable reporting, and lead the technical execution of fan data infrastructure, leveraging SQL within our data warehousing (Snowflake) and tracking frameworks (UTMs, event tagging) to structure, enrich, and analyze fan data, translating performance and behavioral insights into clear optimization actions.
Requirements
- Proven experience delivering data-driven fan campaigns, preferably in Music, Entertainment or Media.
- Experience with Snowflake, Salesforce, Excel, GA4 or similar technologies.
- Experience with fan journeys, segmentation, and first-party data visualization.
- Knowledge in HTML, CSS and D2C data (e.g., Shopify).
- Knowledge of Data Protection legislation and data management.
- Use of third-party tools (or similar) such as Wyng, Asana and Appreciation Engine.
- Strong project management skills, detail-oriented, excellent communicator, and enthusiastic collaborator.
- Ability to thrive in a fast-paced environment, manage multiple tasks at once and work to deadlines.
- Passion for music and helping artists to connect with and build new fanbases.
- Must be at least 18 years of age.
Skills
- CRM
- Segmentation
- Lifecycle marketing
- Behavioral targeting
- Propensity modelling
- D2C conversion
- Monetization
- Data visualization
- HTML
- CSS
- SQL
- UTMs
- Event tagging
- Project management
- Communication
Location
- UK
Work Type
- Full-time
Experience Level
- Proven experience
Benefits
- Private medical cover
- Generous pension scheme
- Life assurance
- Income protection
- Music industry perks
- Time off over winter break
About the Company
- Sony Music is a vibrant global community.
- We offer a modern office environment designed for you.
- We invest in your professional growth and development.
- We provide the space to accelerate progress, positively disrupt and create what happens next.
- We provide the platform to champion positive change and contribute to social impact, diversity, equity, and inclusion initiatives.
Equal Opportunity
- As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive.
- Sony Music is an equal opportunity employer and supports workforce diversity.
- We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent.
- We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.