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About the Role

The Global Senior Marketing Manager leads the planning and execution of integrated marketing initiatives across international markets, with responsibility spanning cross-brand marketing, influencer marketing, paid social, PR, trade marketing, partnerships, and marketing operations. This role combines strategic leadership with hands-on execution, translating global and market priorities into clear marketing plans, targets, campaigns, and reporting. The Senior Manager works closely with leadership, e-commerce, creative, CRM, legal, finance, PR, and in-market teams to deliver cohesive marketing programs across Canada, Australia, and the UK.

Responsibilities

Lead cross-brand promotional and seasonal marketing strategy across international markets and brands.
Partner with leadership to establish annual, quarterly, and monthly marketing, influencer, and social goals across key international markets.
Lead integrated market marketing initiatives across Canada, Australia, and the UK.
Lead influencer marketing initiatives, including sourcing and managing high-profile partnerships.
Oversee organic social strategy and execution across international markets.
Manage paid social campaign development across relevant markets.
Lead international sweepstakes, trade marketing, and partner-marketing initiatives from conception through execution.
Manage key PR and brand activation workstreams, including in-store events and partnership/media outreach.
Lead global marketing financial planning and oversight, including budget management, forecasting, and reconciliation.
Analyze and communicate marketing, social, and influencer performance through regular reporting and roadmaps.

Requirements

Broad experience across integrated marketing, with strong working knowledge of Ecom, social media, influencer marketing, brand marketing, paid media, partnerships, PR, or related disciplines.
Demonstrated ability to translate business and market priorities into actionable marketing strategies, goals, campaigns, and measurement plans.
Strong project and program management skills, with the ability to lead multiple initiatives across different brands, markets, functions, and timelines.
Experience developing and managing influencer or external brand partnerships.
Strong understanding of organic and paid social media, including content briefing, platform best practices, campaign execution, and performance analysis.
Strong analytical and commercial skills, with experience setting targets, interpreting marketing performance, developing reporting, and translating results into clear recommendations.
Experience managing marketing budgets and operational processes, including forecasting and financial reconciliation.
Excellent written, verbal, and presentation skills.
Strong relationship-building and collaboration skills.
Proactive, flexible, and solutions-oriented, with strong ownership, sound judgment, attention to detail, and the ability to operate effectively in a fast-paced, multi-market environment.

Skills

Ecom
Social media
Influencer marketing
Brand marketing
Paid media
Partnerships
PR
Project management
Program management
Budget management
Financial planning
Forecasting
Financial reconciliation
Analytical skills
Commercial skills
Written communication
Verbal communication
Presentation skills
Relationship-building
Collaboration

Location

SF office

Work Type

Onsite
Hybrid

Experience Level

Senior

Salary/Compensations

$112,000-$135,000

Benefits

A generous discount on all WSI brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops, learning programs, and speaker series

About the Company

The Global Marketing team drives revenue and brand performance across WSI's global brands through integrated marketing initiatives that increase awareness, engagement, and business results.
We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

Equal Opportunity

Williams-Sonoma, Inc. is an Equal Opportunity Employer.
Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.