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About the Role

We are seeking a Senior Analyst, Product Insights to support the Entertainment product portfolio. This role sits at the intersection of product, content, and financial performance, with a mandate to translate customer behavior, content consumption, and commercial signals into clear, actionable recommendations that improve product outcomes and P&L performance. The role moves beyond reporting, focusing on identifying growth opportunities, diagnosing performance drivers, and shaping product and packaging decisions through advanced analysis and emerging AI capabilities.

Responsibilities

Analyze customer behavior and product engagement across linear, streaming, and emerging formats
Identify drivers of acquisition, retention, and monetization and translate into product recommendations
Evaluate product and packaging performance, including the impact of content and streaming integrations
Develop clear narratives that connect customer trends to business impact
Assess product-level economics, including cost-to-value relationships
Provide data-driven recommendations to optimize product profitability and portfolio performance
Support business case development for new product features, and partnerships
Monitor and track financial outcomes vs. plan, identifying risks and opportunities early
Leverage AI tools and techniques to accelerate insight generation, pattern detection, and forecasting
Contribute to the development of AI-driven agents or workflows that automate recurring analysis and improve decision velocity
Apply AI to synthesize large, complex datasets into simplified executive-ready insights
Continuously identify opportunities to embed AI into product and analytics workflows
Partner with Data Engineering and Product teams to define scalable insight frameworks and data models
Build and evolve self-serve tools, dashboards, and performance trackers aligned to business priorities
Establish standardized KPIs and measurement frameworks across the Entertainment portfolio
Ensure frictionless access to insights for product, content, and leadership teams
Work cross-functionally with Product, Finance, Marketing, and CBM teams
Influence decision-making through clear, structured communication and executive-level storytelling
Support negotiations and strategic initiatives with fact-based insights and scenario analysis

Requirements

Strong analytical and structured problem-solving skills, with ability to translate data into business insights
Experience working with large datasets and multiple data sources
Proven ability to connect customer behavior to financial outcomes and product decisions
Ability to operate in ambiguity and prioritize highest-impact opportunities
Proficiency in SQL and data visualization tools (Power BI, Tableau or equivalent)
Experience leveraging AI tools to enhance analysis and insight generation
Exposure to building or contributing to AI agents, workflows, or intelligent dashboards is a strong asset
Familiarity with experimentation, forecasting, or predictive modeling is preferred
Understanding of media, entertainment, and streaming ecosystems
Strong financial acumen, including P&L analysis and business case development
Ability to synthesize content, product, and commercial dynamics into coherent insights
Highly self-directed and outcome-oriented
Strong communicator with the ability to influence senior stakeholders
Detail-oriented with a focus on accuracy and clarity
Comfortable managing multiple priorities in a fast-evolving environment
A pre-employment background check will be conducted
Candidates must clear a criminal/credit background check and ID verification

Skills

SQL
Power BI
Tableau
AI tools
Experimentation
Forecasting
Predictive modeling
P&L analysis
Business case development

Location

333 Bloor Street East (908), Toronto, ON

Work Type

Full time
Onsite

Experience Level

Senior

About the Company

At Rogers, we put our customers first in everything we do!
We’re growing our Customer Experience teams and are looking for team members who are committed to showing our customers and Canadians that we support them through their journey.
Our Customer Experience team is enthusiastic, empathetic, and moved to make a difference –we’re passionate about people and ready to provide the ultimate customer experience to our customers.
At Rogers, we're committed to connecting Canadians.
To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite.
We believe that in-person connection strengthens our culture and drives industry-leading performance.
At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong.
We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work.
Everyone who applies for a job will be considered.
We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation.
We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best.
Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work.
You matter to us!

Equal Opportunity

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong.
We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work.
Everyone who applies for a job will be considered.
We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation.
We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best.
Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work.