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About the Role
GS1 Canada is seeking a Product Marketing Manager to lead the strategic marketing of assigned products and solutions. This role involves developing product positioning, messaging, and go-to-market strategies to drive customer understanding, adoption, and business growth. The Product Marketing Manager acts as a strategic link between product development and the market, ensuring products meet customer needs and business objectives.
Responsibilities
- Develop and execute product marketing strategies to support product, service, and solution growth and adoption.
- Lead the development of product positioning, messaging, and customer-facing narratives.
- Partner with Product Management to translate technical features into customer-focused benefits.
- Lead go-to-market planning and cross-functional launch readiness activities.
- Develop integrated go-to-market plans, launch briefs, and messaging frameworks.
- Translate product strategy into market-ready go-to-market plans, launch messaging, and sales enablement materials.
- Develop messaging frameworks and product narratives for consistency across channels.
- Partner with Demand Generation to translate product strategies into integrated campaigns.
- Partner with Lifecycle Marketing to develop customer adoption strategies.
- Collaborate with Content & Digital Experience to develop product content and digital assets.
- Develop sales enablement materials, including presentations and competitive comparisons.
- Monitor product performance, customer adoption, market trends, and competitive activity.
- Define product marketing success metrics and evaluate launch effectiveness.
- Gather feedback to continuously improve product positioning, messaging, and go-to-market strategies.
- Stay informed of industry trends, customer needs, and competitive activity.
- Contribute to annual marketing planning, portfolio planning, and cross-functional initiatives.
Requirements
- 5+ years of experience in product marketing, strategic marketing, go-to-market, or a related marketing discipline.
- Proven experience developing product positioning, messaging, and go-to-market strategies.
- Strong understanding of product marketing principles, value proposition development, and go-to-market planning.
- Experience leading cross-functional product launches and coordinating multiple stakeholders.
- Demonstrated ability to translate complex products, services, or technical concepts into compelling customer-focused messaging.
Location
- Toronto, ON
Work Type
- Full Time
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- CA$0 / year
About the Company
- At GS1 Canada, we believe in the power of global standards to transform the way we work and live.