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About the Role
As the Senior Manager of B2B Growth Marketing - EMEA, you will help build and scale Ticketmaster's demand generation engine across EMEA. This role is dedicated to driving pipeline growth through a coordinated inbound and outbound strategy, working with regional leadership to identify opportunities, shape local strategy, build campaigns, and manage budgets.
Responsibilities
- Deliver against EMEA demand generation pipeline targets across inbound and outbound channels.
- Shape EMEA demand gen strategy with regional leadership and business partners.
- Partner with priority markets on their local demand gen strategy.
- Build campaigns hands-on with market teams in Apollo and MCAE/Pardot.
- Plan and manage paid media budget and spend with priority markets across LinkedIn, Meta, and other B2B channels.
- Educate and upskill local marketers and sales teams on activating campaigns.
- Coach markets on optimisation, helping them improve results cycle over cycle.
- Make programmes more turnkey by creating templated campaigns, pre-built sequences, reusable creative, and simplified briefing.
- Act as the connection point into partner teams for local markets, securing necessary support.
- Establish EMEA-level demand gen reporting and build dashboards for lead volume, quality, conversion, and revenue attribution.
- Identify and test new demand channels, audience segments, and growth opportunities, including AI methodologies.
Requirements
- Strong progressive B2B demand generation or growth marketing experience with a track record of building pipeline in complex, multi-market environments.
- Hands-on expertise with Apollo.io (or equivalent) and Salesforce Marketing Cloud Account Engagement (Pardot).
- Proven experience managing paid media campaigns and budgets across LinkedIn, Meta, and other B2B channels.
- Demonstrated experience training and enabling non-specialist teams.
- Experience operating across multiple European or international markets.
- Strong command of CRM and marketing data; Salesforce CRM experience preferred.
- Confident in building and interpreting demand gen reporting.
- Comfortable shaping strategy and influencing teams outside direct line management.
- Proficient in Microsoft Office suite.
Skills
- Apollo.io
- Salesforce Marketing Cloud Account Engagement (Pardot)
- LinkedIn advertising
- Meta advertising
- CRM
- Marketing data analysis
- Demand generation reporting
- Attribution modelling
- Microsoft Office suite
Location
- London, UK
Work Type
- Hybrid
- Permanent
- Full-Time
Experience Level
- Senior
About the Company
- Ticketmaster's Global B2B Marketing team serves as the voice of the client within the organization, driving growth by developing strategies, tools, and content to expand the prospect pipeline, generate qualified leads, and deepen client engagement.
- Ticketmaster is part of Live Nation Entertainment, the world’s largest live entertainment company.
- Ticketmaster's vision is to connect people around the world to the live events they love.
- Ticketmaster is the world’s largest ticket marketplace and a leading global provider of enterprise tools and services for the live entertainment business.
- The company culture is driven by accessible leaders, attentive managers, and enthusiastic teams, with a passion for Live.
Equal Opportunity
- Working in an inclusive environment and encouraged to bring your whole self to work.
- Encouraged to develop professional and personal aspirations, enjoy new experiences, and learn from talented people.
- Talent matters; applications are encouraged from people irrespective of gender, race, sexual orientation, religion, age, disability status or caring responsibilities.