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About the Role
As the Senior Manager, Paid Social, you will manage client engagements across Facebook, Snapchat, TikTok, Reddit, and Pinterest, and optimize cross-channel paid social campaigns. This role requires hands-on campaign activation and offers high visibility with clients.
Responsibilities
- Manage projects with internal and external stakeholders across key accounts.
- Lead hands-on activation of paid social campaigns, operating in platform in real-time.
- Serve as the subject matter expert in kick-off meetings, client relationship management, campaign optimization, and strategic planning.
- Offer strategic insight and consultation for clients’ holistic digital advertising strategy, including ad serving, media planning, media buying, tag management, creative strategy, production, performance reporting, and analytics.
- Liaise with Facebook, Snapchat, TikTok, Twitter, and Pinterest, as well as other emerging paid social partners.
- Work closely with Paid Social Managers on deliverables & reporting to develop insightful client recommendations & optimizations.
- Establish a data-driven approach to inform and build paid social strategies.
- Proactively identify opportunities to drive efficiency and scale across social media platforms.
- Brief internal and external stakeholders on industry trends to help them achieve their goals.
- Grow the existing team in a leadership capacity.
Requirements
- Tenure and knowledge of digital marketing experience focused on paid social.
- Comfortable working in a fast-paced environment, understanding a start-up culture mentality.
- Experience being client-facing, with the ability to craft communications to communicate findings & recommendations to various leadership levels.
- Expertise across paid social platforms as well as digital advertising reporting, measurement, and attribution tools.
- Experience developing social media marketing media plans and managing budgets.
- Strong analytical and consulting skills, rooted in the ability to draw and communicate insights from multiple data points.
- Ability to effectively operate independently and in a team environment ensuring the work is completed accurately and timely.
Skills
- Paid social campaign management
- Cross-channel campaign optimization
- Facebook Ads
- Snapchat Ads
- TikTok Ads
- Reddit Ads
- Pinterest Ads
- Digital advertising reporting
- Measurement
- Attribution tools
- Media planning
- Media buying
- Tag management
- Creative strategy
- Performance reporting
- Analytics
- Analytical skills
- Consulting skills
- Data analysis
Experience Level
- Senior Manager
Education Level
- Bachelor’s degree preferred or equivalent with an emphasis on marketing, business, or similar
Salary/Compensations
- $110,000 - $135,000 a year
Benefits
- Equity
- Company incentives
About the Company
- Digital Matter is a next-generation growth and transformation partner built for today’s market, combining the pace and precision of a startup with the discipline and rigor of a global advisory firm.
- The team brings deep operating experience across media, retail, and technology, having built, scaled, and transformed organizations.
- They help consumer brands unlock growth and navigate transformation by managing media as a strategic asset class, connecting data, technology, and creativity to deliver measurable business impact.
- The mission is to transform media into a lever for enterprise-level value creation, powered by intelligence, automation, and future-ready technology.
- Over the past seven years, they’ve guided organizations through IPOs, digital turnarounds, and successful exits, proving that when media is managed as capital, it becomes a catalyst for growth and transformation at scale.
Equal Opportunity
- Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices.
- All hiring decisions at Digital Matter are based on strategic business needs, job requirements, and individual qualifications.
- All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics, or any other protected status.
- If you require a reasonable accommodation for an interview please reach out to HR at Jana.Greenberg@dgtlmttr.com.