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About the Role
Senior Strategists are the strategic engine on their brands, leading projects end-to-end. They translate business challenges into clear strategic direction and inspiring briefs that unlock complexity and drive brands forward. You will diagnose brand issues, uncover insights, and create briefs that inspire great creative work. You'll stay tuned into culture, partner with creatives, and share your POV with clients.
Responsibilities
- Diagnose brand, business and consumer challenges and translate them into clear, compelling strategic direction.
- Develop sharp insights and persuasive narratives from research, data and cultural signals.
- Stay always-on for culture, understanding how ideas travel and spotting opportunities.
- Bring a culture-first mindset to communications planning.
- Stay curious about new ways of working, using modern research approaches, AI tools and emerging methodologies.
- Write clear, inspiring briefs that unlock great creative work.
- Work as a true partner to creative teams, helping shape ideas through development.
- Provide strategic guidance that makes the work stronger.
- Understand what great creative work looks like and confidently articulate what's working, what's not and where the opportunity lies.
- Be a strong strategic voice in the creative process, championing ambitious thinking.
- Build trusted relationships with clients, becoming a valued strategic partner.
- Translate client challenges into focused strategic direction.
- Present and defend thinking with confidence, influencing stakeholders and leading projects with authority.
Requirements
- Experience developing social-first or creator-led campaigns.
- Experience shaping culturally relevant ideas, partnerships or activations.
- Experience developing effectiveness stories, measurement frameworks or award case studies.
- Fluency with AI and modern research tools.
- Experience working on large-scale, global or FMCG brands.
- Someone who can own strategy from brief to delivery.
- Someone who can take market, consumer and business challenges and translate them into clear direction.
- Someone who can develop sharp insights and write compelling briefs.
- Someone who enjoys working closely with clients and creative teams.
- Someone who is comfortable leading research and strategic analysis.
- Someone who is proactive in spotting opportunities others might miss.
- Someone who contributes beyond their own projects, helping shape the wider strategic thinking across the business.
Skills
- Strategic Thinking
- Cultural Insight
- Creative Partnership
- Client Leadership
- Social-first campaigns
- Creator-led campaigns
- Culturally relevant ideas
- Effectiveness stories
- Measurement frameworks
- Award case studies
- AI tools
- Modern research tools
- Global brands
- FMCG brands
- Strategic analysis
- Insight generation
- Brief writing
- Client relationship building
- Stakeholder influence
Location
- New York, NY
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Benefits
- Competitive salary and benefits package
About the Company
- frank. is built on a simple idea: the work is better when the people behind it are close to it, honest.
- Omnicom is committed to hiring and developing exceptional talent.
- We strongly believe that celebrating what makes us different makes us better together.
Equal Opportunity
- Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.