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About the Role
This role owns key aspects of commercial strategy, go-to-market, and narrative for how Viator grows value across its supply organisation. It sits at the intersection of commercial strategy, product, and supplier-facing marketing, accountable for ensuring Viator's most important supply-side initiatives are right and land effectively with operators.
Responsibilities
- Build strategy and identify key initiatives to meet company goals, bringing a point of view on what Viator should do next and why, backed by evidence.
- Run research into supplier behaviour, needs, and market dynamics, shaping strategy before it's built.
- Work as a key partner with product, using supplier insight and data to guide what gets built and prioritised.
- Translate supply-side commercial strategy into positioning and launch plans that suppliers act on.
- Translate operator insight into marketing and product initiatives that measurably grow supplier earnings and engagement.
- Shape supplier lifecycle CRM programs to align engagement, retention, and reactivation efforts with commercial priorities.
- Lead the end-to-end rollout of major supply-side initiatives, adapting positioning and enablement to what works for operators.
- Track competitor strategies for winning and retaining supply, and use this to refine Viator's offering.
Requirements
- 8+ years in product marketing, with experience owning commercial or GTM strategy.
- Experience influencing product roadmap as a peer to product teams, backed by evidence.
- Strong grasp of two-sided marketplace dynamics.
- Comfortable working directly with data science/analytics and core metrics.
- Sharp GTM and positioning craft — turns ambiguous strategy into messaging people act on.
- Experience across more than one stage of a supplier/partner lifecycle.
- Excellent written and verbal communication.
Skills
- Product Marketing
- Commercial Strategy
- Go-to-Market Strategy
- Two-sided Marketplace Dynamics
- Data Analysis
- Messaging
- Supplier Lifecycle Management
- Written Communication
- Verbal Communication
Location
- London, UK
Work Type
- Hybrid
Experience Level
- 8+ years
Salary/Compensations
- Competitive compensation packages including base salary and annual bonuses
Benefits
- Competitive compensation packages
- Base salary
- Annual bonuses
- Flexibility to suit your lifestyle
- Remote-friendly approach
- Option to join on-site
- Flexible schedule
- Work-life balance
- Donation matching
- Tuition assistance
- Lifestyle benefit
- Travel perks
- Employee assistance program
- Health benefits
- Generous referral scheme
About the Company
- The Tripadvisor Group connects people to experiences worth sharing, aiming to be the world’s most trusted source for travel and experiences.
- Leverages brands, technology, and capabilities to connect global audience with partners through rich content, travel guidance, and two-sided marketplaces.
- Subsidiaries include Tripadvisor, Viator, and TheFork.
Equal Opportunity
- We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.