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About the Role
The Brand Strategy Lead owns the quality, consistency, and distinctiveness of GetYourGuide's brand, partnering closely with Analytics, Customer Insights, Product, and Supply to ensure global coherence and local relevance. This is an individual contributor role focused on leading and owning brand frameworks and positioning.
Responsibilities
- Own the brand framework, including narrative, positioning, and USPs.
- Define GetYourGuide's brand identity and track progress against it.
- Analyze market and customer dynamics, including competitive shifts and evolving consumer behavior.
- Translate market and customer insights into actionable brand strategies and messaging hierarchies.
- Develop and package brand strategies for use by Product, Supply, Analytics, Customer Insights, and other teams.
- Contribute to and lead brand programs that build proof points for the brand narrative.
- Define and own the brand health and equity measurement framework.
- Collaborate with internal teams to ensure brand consistency and impact.
Requirements
- Judgment and taste with the confidence to make narrative calls.
- Sharp analytical instincts and ability to work directly with data and research.
- Creativity and cultural fluency to identify fresh, distinctive brand angles.
- Strong communication and stakeholder management skills with emotional intelligence.
- Ability to translate ambiguous strategic input into clear, actionable plans.
- Program management experience across various functional teams.
- Excellent written and spoken communication in English.
- Comfort operating as a senior individual contributor with no direct reports.
Skills
- Brand strategy
- Positioning
- Narrative development
- Data analysis
- Market research
- Customer insights
- Communication
- Stakeholder management
- Program management
- Cultural fluency
Location
- Berlin HQ
- Global offices
Work Type
- Hybrid
- Work from anywhere (30 days/year)
Experience Level
- 8+ years of Brand strategy experience
- Senior individual contributor
Benefits
- Annual personal growth budget
- Mentorship programs
- Work from anywhere in the world for 30 days per year
- Hybrid working approach
- Opportunities to collaborate and socialize with team members
- Quarterly team events
- Yearly company-wide events
- Monthly transportation budget
- Monthly fitness budget
- Discounts on GetYourGuide activities
- Language reimbursement program
- Health and wellness benefits
About the Company
- GetYourGuide connects people with unforgettable travel experiences around the world.
- Millions rely on GetYourGuide for unique and trustworthy activities.
- The company is committed to making every journey extraordinary.
Equal Opportunity
- Qualified individuals will be evaluated based on skills, regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion.
- Applicants are requested to refrain from including their picture and age with their application.