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About the Role
We are looking for a results-oriented Senior Data Analyst to join our Marketing Analytics team at Wise. You'll work closely with our Paid Social Marketing team to develop strategies that boost our performance across paid social platforms including Meta, TikTok, Reddit, Snapchat, and emerging channels we're keen to expand into (such as X and Pinterest).
Responsibilities
- Analyse audience utilisation and platform performance data to uncover optimisation opportunities across bidding, budgets, and testing.
- Design and validate measurement signals through clean A/B testing.
- Own the paid social data infrastructure, building dbt pipelines and monitoring health.
- Build, maintain, and audit BI dashboards for stakeholder self-service.
- Develop reusable analytical frameworks to quantify budget optimisation potential and trace anomalies.
- Partner closely with Paid Social Managers, translating insights into strategy and proactively flagging risks and trade-offs.
- Collaborate cross-functionally with Marketing Platform, Data Science, Marketing Science, and Analytics Engineering.
- Stay current with paid social trends in optimisation, tracking, and measurement.
Requirements
- 2+ years in a data/analytics role within the marketing domain, with hands-on experience designing and validating experiments.
- Advanced SQL - comfortable writing multi-CTE queries against a cloud warehouse unaided.
- Proficiency in Python or R.
- Experience building and maintaining dashboards/reports in a BI tool.
- Data quality mindset - auditing and fixing data discrepancies.
- Familiarity with different attribution models and their measurement trade-offs.
- Core unit economics fluency - CAC, LTV and contribution margin.
- Strong stakeholder communication - comfortable explaining complex analysis to non-technical audiences and proactively raising concerns or trade-offs.
- Applicants must have the right to work in the UK.
Skills
- Paid Social Marketing
- Meta
- TikTok
- Snapchat
- X
- A/B testing
- dbt
- Looker
- Lightdash
- Tableau
- Python
- R
- SQL
- Snowflake
- BigQuery
- CAC
- LTV
- Contribution margin
- Incrementality testing
- Marketing Mix Modelling
- Event-delivery
- Server-side tracking
- Hightouch
- CAPI
- fbclid
- ttclid
- rdt_cid
- sccid
- Singular
- AppsFlyer
- Adjust
Location
- UK
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- £60,000 - £85,000
Benefits
- RSU's in a growing and public company
- Private Medical Insurance + Life Insurance
- Discounted gym memberships and cycle to work scheme
- A paid 6-week sabbatical leave after four years
- 26 weeks maternity leave at full pay
- An annual self-development budget
- Pet friendly offices
- Fun group activities like yoga, running and boardgame nights
About the Company
- Wise is a global technology company, building the best way to move and manage the world’s money.
- Min fees. Max ease. Full speed.
- Wise is on a mission to make people's and businesses' lives easier and save them money when sending money internationally, spending abroad, or making and receiving international payments.
- We are people building money without borders — without judgement or prejudice.
- We believe teams are strongest when they are diverse, equitable and inclusive.
- We're proud to have a truly international team, and we celebrate our differences.
- Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
Equal Opportunity
- We believe teams are strongest when they are diverse, equitable and inclusive.
- We're proud to have a truly international team, and we celebrate our differences.
- Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.