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About the Role

Coursera is seeking a strategic Content Marketing Manager to lead content marketing initiatives for its enterprise marketing programs. This role involves developing high-performing content assets tailored to specific audiences and buyers across various formats, including data reports, e-books, videos, and webpages. The position requires strong communication and collaboration skills to align marketing, sales, and leadership teams, as well as the ability to analyze data to inform content strategies.

Responsibilities

Conceptualize and define content marketing assets that reflect goals, campaign themes, and target personas.
Develop project briefs, messaging, and detailed outlines for content assets.
Review all content deliverables and author content as needed.
Create a wide range of content assets, including data reports, e-books, short-form visuals, videos, articles, webinars, and webpages for priority industries and personas.
Partner with product marketing, regional marketing, demand generation, customer marketing, sales, and creative to drive alignment on content topics.
Review and edit all content to ensure consistency with Coursera’s messaging, style, voice, and tone.
Support quarterly editorial calendar planning for content marketing.

Requirements

5+ years of experience in content marketing, preferably in a B2B/enterprise environment creating content assets and strategies for full-funnel marketing campaigns.
Strong writer with a demonstrated history of producing a variety of content, such as e-books, data reports, videos, and webpages.
Experience using AI-powered tools to improve efficiency and scale content production.
Understanding of SEO/AIO/GEO content creation best practices.
Experience handling multiple projects at once and driving alignment with stakeholders across marketing disciplines, sales, and brand & creative.
Bachelor’s Degree in English, Communication, Journalism, or a related field.
Experience creating content tailored to specific audiences (by industry, persona, vertical).
Comfortable creating both thought leadership content and product-feature content.
A demonstrable understanding of the evolving ed-tech landscape and the future of learning.
Strategic, metrics-driven mindset balanced with a passion for creative problem-solving.
Agency experience.

Skills

Content Marketing
B2B/Enterprise Marketing
Content Asset Creation
Full-funnel Marketing Campaigns
Writing
E-books
Data Reports
Videos
Webpages
AI-powered Tools
SEO/AIO/GEO Content Creation
Project Management
Stakeholder Alignment
Product Marketing
Regional Marketing
Demand Generation
Customer Marketing
Sales Collaboration
Brand & Creative Collaboration
Thought Leadership Content Creation
Product-Feature Content Creation
Ed-tech Landscape Understanding
Strategic Mindset
Metrics-driven Mindset
Creative Problem-Solving

Location

US Zone 3
US Zone 4

Work Type

Remote
Office
Collaboration Space

Experience Level

5+ years of experience in content marketing

Education Level

Bachelor’s Degree in English, Communication, Journalism, or a related field.

Salary/Compensations

US Zone 3: $114,400 - $143,000
US Zone 4: $106,400 - $133,000

Benefits

Comprehensive health and wellness benefits
Bonus and RSU equity programs
Global perks

About the Company

Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress.
Together, they help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI.
AI is transforming how people learn, work, and grow, and the need for new skills has never been greater.
Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts.
By combining these strengths, they can connect more people and organizations to the skills they need, when they need them.
By joining their team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy.
Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale.

Equal Opportunity

To protect against recruitment fraud, Coursera + Udemy recruiters only communicate via official coursera.org/udemy.com email addresses and never through personal accounts.
We do not accept resumes via email or social media; please submit all applications directly through our careers page.
If you encounter suspicious recruitment activity, please report it via our Fraudulent Activity Submission Form.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at recruiting@coursera.org.