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About the Role
GREY, part of WPP, creates Famously Effective ideas that move people, business, and the world forward by harnessing creativity to solve business problems for influential brands. Our core values are creativity, unity, empathy, and service.
Responsibilities
- Consults with clients to establish the overall look, graphic elements, and content of communications materials.
- Produces bold, strategic, and persuasive messages in all media for clients.
- Seeks out and works with photographers, illustrators, type houses, and other suppliers.
- Selects and recommends models, locations, and props for photographic shoots.
- Supervises photographers or illustrators in the final execution and visualization of advertising ideas.
- Executes layouts and storyboards for print, outdoor, and television media, as well as collateral and point-of-purchase materials.
- Specifies and designs typography for print advertising.
- Supervises retouching and cropping of finished art and approves engravings.
- Responsible for the conception, design, and execution of innovative visual materials for print, TV advertising, and collateral uses.
- Creates and develops original, effective, and memorable ideas, concepts, and campaigns on a routine basis.
- Develops graphic elements that meet client objectives and participates in the development of ideas and visualization of concepts.
- Develops precise and ingenious brand-building creative based on the brief and transforms the idea into a visual image.
- Takes initiative in understanding all aspects of creative elements required for executing an idea.
- Responsible for original visual conceptions, type selections, and art treatments.
- Finds or creates the best visualization of the product within budget limits upon concept approval.
- Works closely with copywriters, account executives, and production personnel to develop and guide creative ideas, produce effective themes and campaigns, and ensure brand uniformity.
- Presents and defends own ideas internally and externally with credibility and confidence.
- Demonstrates ability to understand and communicate specific aspects of the product.
- Ensures the execution and quality of print ads so the idea is not lost during production.
- Ensures work reflects an appropriate approach to objectives, strategy, and brand with minimum client revisions.
- Understands how advertising works to solve marketing problems.
- Oversees production to ensure ideas are executed properly across print, TV commercials, and electronic materials.
- Understands technically how concepts are produced.
- Maximizes department resources and is sensitive to cost considerations.
- Reviews key lines and rough cuts for accuracy before final production.
- Builds client relationships and is viewed as a key resource.
- Prepares and presents creative materials effectively and professionally.
- Respects client budget constraints in work development.
- Demonstrates ability to understand and communicate the technical aspects of the product to the client.
- Contributes to the development of breakthrough work in a multidisciplinary environment.
- Collaborates with illustrators or photographers to produce original pieces for clients' communication needs.
- Displays professional courtesy to clients and co-workers and is considerate of their work schedules.
- Is a respected member of the core team and is someone team members can count on.
- Ensures team members have adequate time to review, discuss, and contribute to achieving the best work prior to client presentation.
- Secures approval of layouts and final art from the Account Services contact person and keeps them informed of pertinent account activity.
- Attends appropriate meetings and provides important information.
- Meets deadlines or secures advance approval if additional time is needed.
- Monitors the progress of assigned projects through each phase of development.
- Ensures exposure on all mediums of creative execution (TV press, radio, outdoor, promotions).
- Maintains personal graphic resources, visual data, samples, and graphic standards manuals.
Requirements
- In-depth knowledge of the execution of creative work, including designing, photography, typefaces, production processes, production houses, and costing.
- Strong visual and graphic design aesthetic sense.
- Excellent organizational skills.
- Strong communication skills.
- Eye for detail.
- Willing to come up with alternate solutions.
- Out of the box thinker.
- Team player, especially with copywriters and producers.
- Possesses an awareness of the latest cultural trends by TV, movies, magazines, and books.
- Computer savvy.
- Good understanding of all facets of the business of communication, the market, and competitors.
- Knowledgeable about all aspects of the client’s business.
- Has the respect of client at all levels of exposure.
Skills
- Graphic conceptualization
- Creative idea development
- Client consultation
- Visual design
- Typography specification and design
- Layout and storyboarding
- Art direction
- Production oversight
- Client relationship building
- Presentation skills
- Team collaboration
- Project monitoring
- Graphic resource maintenance
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- Mid-level
Salary/Compensations
- $45,000—$95,000 CAD
About the Company
- At GREY, part of WPP, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.
- WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Equal Opportunity
- GREY is an equal opportunity employer and considers applicants for all positions without regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com.
- Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @GREY.com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.