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About the Role
The Senior Manager, Paid Search oversees the development and implementation of search strategies for clients, supporting tactical execution and performance reporting.
Responsibilities
- Work with account teams and clients to understand and document business, technical and reporting requirements, and to develop solutions to ensure success.
- Identify opportunities, set goals, develop strategic plans, and outline tactical approach to executing plans.
- Help enterprise clients expand their knowledge and use of search engine marketing and drive internal client adoption.
- Work with the analytics team to develop and evolve measurement frameworks for campaigns, measure performance, and make recommendations for optimization.
- Develop case studies based on past work for new business initiatives and to validate client relationships.
- Coordinate internal team and agency initiatives working cross-channel to achieve team goals.
- Document client history, processes, contact information, major initiatives, past recommendations and projects, and site changes.
- Deliver effective and persuasive presentations (verbal and written) for teams and clients.
- Oversee trafficking, ensure all required tags are implemented, and structure campaign for desired analytics outcome.
- Stay current on the constantly changing search and technology industry.
Requirements
- Strong client facing presentation skills.
- Exceptional organization and communication skills.
- Highly motivated with a strong desire to meet or exceed expectations.
- Enjoy working in a fast-paced and collaborative environment.
- Exceptional attention to detail and the ability to meet aggressive deadlines.
- Excellent written and verbal communication abilities including public speaking and presenting.
- 3+ years experience in paid search activation, agency setting highly preferred.
- Demonstrated experience with paid search including Google Ads and Microsoft Advertising.
- Understanding of the digital advertising industry, with knowledge of cross channel performance media tactics.
- Proficient using third party ad serving tools, media research tools, and analysis tools.
Skills
- Paid search activation
- Google Ads
- Microsoft Advertising
- Cross channel performance media tactics
- Third party ad serving tools
- Media research tools
- Analysis tools
- Client facing presentation
- Organization
- Communication
- Attention to detail
- Public speaking
Location
- Remote
Work Type
- Hybrid
Experience Level
- Senior
- 3+ years
Salary/Compensations
- $45,000—$100,000 USD
Benefits
- Competitive benefits package
About the Company
- VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
- VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
- In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions.
- VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
- VML is part of WPP, the trusted growth partner for the world's leading brands.
- Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
- For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Equal Opportunity
- WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.