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About the Role

As a CRM & Promo Operations Associate at Fanatics Betting & Gaming, you will play a key role in delivering world-class customer engagement through both promotional campaign execution and CRM channel activation. This hybrid role is ideal for someone who is detail-oriented, highly organised, data-curious, and passionate about building great customer experiences for sports fans. While this role focuses on execution, you will also have meaningful opportunities to contribute to the strategic direction of CRM, Sportsbook Loyalty, and broader retention initiatives.

Responsibilities

Support the creation, execution, and post-campaign analysis of promotional offers that enhance the Sportsbook and Casino customer experience.
Maintain and update promotional databases, Airtable boards, and tracking systems to ensure accuracy and operational readiness.
Draft or support the creation of promotional terms & conditions, ensuring consistency, clarity, and compliance with legal and state regulatory requirements.
Assist in building creative assets and asset requests required for campaign execution.
Actively monitor competitor promotions and industry trends to identify opportunities and feed insights into broader promotional strategy.
Troubleshoot promotion-related issues in real time and support Customer Support teams in resolving customer queries.
Build and execute CRM campaigns that drive activation, retention, and loyalty across email, push, and in-app messaging.
Support daily CRM operations including campaign setup, QA, audience selection, asset management, and monitoring.
Implement personalisation strategies using tools such as Movable Ink to deliver relevant and timely communications.
Collaborate with Analytics to define data attributes required for segmentation and personalisation.
Monitor campaign performance and recommend tactical optimisations to improve engagement and conversion.
Partner closely with CRM, Marketing, Loyalty, Commercial, Trading, Product, Engineering, Casino, Customer Support, and Data teams.
Collaborate with Creative teams to provide feedback and approvals on assets.
Champion the customer experience by understanding key user drivers and ensuring communications are clear, valuable, and engaging.
Provide regular insight into operational challenges, customer friction points, and process optimisation opportunities.
Identify opportunities to streamline workflows and enhance CRM and promotional processes.
Ensure all campaigns adhere to internal governance, regulatory guidelines, and industry best practices.
Maintain robust documentation to support scalability and team alignment.

Requirements

A passion for sports and an intuitive understanding of sports fan behaviour.
High attention to detail and experience managing complex workflows.
Strong communication skills with the ability to present ideas clearly.
Analytical mindset with the ability to interpret real-time data to optimise campaigns.
Strong problem-solving skills and comfort working in a fast-paced environment.
Collaborative team player comfortable operating cross-functionally.
Curiosity and eagerness to learn deeply about sports betting and customer behaviour.
Bachelor’s degree in Sports, Business, Marketing, Communications, or a related field (or equivalent experience).
Experience with sports betting CRM or bonusing platforms.
Familiarity with CRM tools, personalisation engines (e.g. XtremePush, Movable Ink), or marketing automation systems.
Basic SQL skills for understanding customer data and campaign logic.
Experience with Airtable or similar planning tools.
Experience working in high-growth or startup/scale-up environments.

Skills

Promotional campaign execution
CRM channel activation
Data analysis
Customer engagement
Email marketing
Push notifications
In-app messaging
Personalisation strategies
Campaign setup
Audience segmentation
Asset management
Performance monitoring
Process optimisation
SQL

Location

New York

Work Type

Part-time
Hybrid
Nights / Weekends Shift
Flexibility will be required, including evenings, weekends, and holidays during peak sporting or promotional periods.
Periodic on-call shifts will also be required

Experience Level

Entry level

Education Level

Bachelor's degree in Sports, Business, Marketing, Communications, or a related field (or equivalent experience)

Salary/Compensations

$29-32/ hour

Benefits

Full-time employment, and more.

About the Company

Fanatics is building a leading global digital sports platform.
We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.
Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores.
Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform.
The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S.
Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia.
Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium.
Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.