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About the Role

The Associate Director, Social Media Strategy will lead social media engagements for health and life sciences clients, driving department growth. This role involves guiding clients and teams through strategic social media initiatives, providing expert insights for engagement and omnichannel strategy, and exploring innovative approaches to enhance agency offerings. It is ideal for a T-shaped social media marketer with DTC/HCP experience and an interest in expanding skills across engagement strategy, omnichannel, data analytics, creative development, and account management.

Responsibilities

Lead in creating top-notch social strategies and content plans, ensuring feedback, strategic consultation and social media management is done to a high level.
Guide clients and teams on social media strategies and issues, providing insights before implementation.
Be the go-to social media subject matter expert, providing insight around platform capabilities, specifications and functionalities for clients and external audiences.
Inform and develop new approaches, ideas, and services to expand the agency's social media and strategy capabilities.
Lead teams through social listening.
Aid in omnichannel and engagement strategy initiatives, promoting social media's alignment into client's omnichannel mix.
Counsel clients and teams on best practices for social media execution, showcasing deep knowledge of platform functionalities, formats, trends, and both organic and paid content across major social channels like Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, Snapchat, and YouTube.
Stay up to date with latest digital marketing trends and technologies to maintain a competitive edge.

Requirements

5+ years of experience in health, biotech, or pharmaceuticals.
Experience developing and presenting strategic social media plans across various channels, including Facebook, X, LinkedIn, YouTube, and Pinterest, with a strong understanding of both organic and paid content.
Experience growing social media business with existing clients and participating in new business pitches.
Experience mentoring junior team members.
In-depth knowledge of FDA and FTC regulations for social media in the biotech and pharma industries.
Experience in client service, in an agency environment, with experience collaborating within integrated teams.
Skill with social monitoring and measurement tools, with strong analytical and problem-solving abilities.

Skills

Social media strategy
Content planning
Social media management
Strategic consultation
Social listening
Omnichannel strategy
Engagement strategy
Data analytics
Creative development
Account management
FDA regulations
FTC regulations
Client service
Integrated teams collaboration
Social monitoring tools
Social measurement tools
Analytical skills
Problem-solving abilities

Location

Remote
Hybrid

Work Type

Full-time

Experience Level

Associate Director
5+ years

Education Level

Bachelor's degree in life sciences, marketing, or communications

Salary/Compensations

$125,000—$135,000 USD

Benefits

Medical
Dental
401(k)
Tuition reimbursement
Flexible time off

About the Company

Inizio Evoke provides an exciting and flexible work environment.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
We are proud to be an equal opportunity workplace.
We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.

Equal Opportunity

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.