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About the Role
Join the Factor meals brand at a pivotal moment of growth. As one of Canada’s fastest growing and largest ready-to-eat meal brands, Factor is changing the way Canadians think about convenient, nutritious food. You’ll play a key role in shaping the next chapter of the brand in Canada—working across bold campaigns, cultural moments and high profile partnerships to make Factor a household name.
Responsibilities
- Own the local market positioning and key messages for the Factor Meals brand, leveraging local insights and market context to translate the global positioning for local relevance and impact.
- Define the strategy for how Canada goes to market amongst emerging trends in the food and health & wellness space guiding the organization how the brand plays in the context of messaging, partnerships, and retail media.
- Own the marketing campaign calendar in Canada including planning and developing both high impact local campaigns and partnering with central teams to scale global campaigns and marketing assets where there is a strong fit.
- Be the champion for Canada in a matrixed global/local model influencing strategies, campaigns, and resourcing for local needs based on key insights, market nuances, and local performance.
- Own the product marketing strategy and plan to drive product education, build awareness and trial of new product launches and drive average order rate amongst active users.
- Partner with local product and dietitian teams to bring new product concepts to life grounded in consumer data, helping to position the product and key messages effectively.
- Oversee local consumer insights. Execute research and tests to fill in knowledge gaps on the local growth consumer and create actionable insights.
- Support the media team in brand media channel planning including owning any media sponsorships or integrations.
- Manage a seven figure marketing budget as well as track, report, and provide actionable insights on brand performance and KPIs.
- Responsible for the leadership and coaching of a Sr. Specialist.
Requirements
- A university degree in Marketing, Business, or other related field of study.
- 7+ years of brand or product marketing experience in a Tech, CPG, or DTC business.
- 2+ years of experience managing direct reports.
- Proven track record of developing and executing successful marketing campaigns and new product launches.
- Experience working within a matrixed organization navigating global and local stakeholders with proven ability to influence buy-in to local strategies and needs.
- Experience managing external agency partners.
- Strong learning agility and willingness to take on new challenges with resilience.
- Knowledge and passion for sports marketing and health & wellness marketing.
- Embraces AI and emerging technologies as tools to unlock new ideas, accelerate execution and drive impact.
Location
- Toronto, ON
Work Type
- Hybrid
Experience Level
- 7+ years of brand or product marketing experience
- 2+ years of experience managing direct reports
Education Level
- University degree in Marketing, Business, or other related field of study
Salary/Compensations
- $99,000—$109,000 CAD
Benefits
- Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
- Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
- RRSP Matching - Competitive RRSP matching program offered.
- Vacation & PTO - Generous vacation and PTO to help you create a good work-life balance.
- Family Benefits - A parental leave top-up program for expectant parents.
- Growth & Development - Support career progression, provide development opportunities, and invest in continued learning through organization wide L&D fund.
- Work Hard & Have Fun - From team socials to engaging company days, plenty of opportunity to experience the fun!
- Diversity & Inclusion Initiatives - Impactful ERG’s like FreshPride, Women Empowered and LIMES, committed to diversity, equity & inclusion efforts.
- Food Puns - punny meeting room names!
About the Company
- Factor is changing the way Canadians think about convenient, nutritious food.
- At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs.
- Offering remote work flexibility, along with the opportunity to interact and collaborate in the in office are all part of creating a great employee experience.
- Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days.
- This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.
- As a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.).
- HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently.
- This is a posting for an existing vacancy. We are actively seeking to fill this position.