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About the Role

Fora is seeking a Head of Performance Creative Strategy to lead the creative aspects of advisor acquisition, focusing on concepts, angles, and formats that drive sign-ups. This is a strategic role responsible for diagnosing creative performance, generating testable concepts, directing asset production, and translating performance data into actionable insights. The position offers the unique opportunity to build a creative strategy function from the ground up within a growing company.

Responsibilities

Set the creative strategy direction for advisor acquisition, including tone, pacing, and brand guardrails.
Develop and own the creative testing system, including roadmaps, hypotheses, and learning libraries.
Analyze performance data to inform scaling, iteration, or retirement of creative concepts.
Brief and collaborate with the Creative Studio (design, copy) to produce shippable assets across various formats.
Partner with Growth Marketing Managers on channel-specific creative needs and messaging alignment.
Design and implement a compliant creator and user-generated content (UGC) program.
Utilize AI tools as core infrastructure to enhance productivity and quality in creative processes.
Manage creative projects hands-on, making cases for support and hiring contractors/freelancers as needed.

Requirements

Minimum of 3 years of experience in creative strategy for performance and direct-response marketing.
Proven track record of running structured creative testing programs with the ability to analyze test outcomes.
Proficiency in translating ambiguous performance data into clear creative direction and briefs.
Hands-on fluency with AI creative tools for daily workflow, including concept generation, asset variation, and performance analysis.
Experience managing or mentoring creative teams, with a willingness to execute work directly.
Experience creating ads for elevated brands where taste and performance are balanced.
Strong collaboration skills and ability to work in partnership with cross-functional teams.
Strategic mindset focused on conversion, with an eye for craft.
High ownership mentality towards driving creative performance.

Skills

Creative Strategy
Performance Marketing
Direct Response Marketing
Creative Testing
AI Creative Tools
Brief Writing
Collaboration
Brand Management
Data Analysis
Concept Generation
Asset Production
Creator Program Development
UGC Program Development

Location

New York City

Work Type

Full-time
Onsite

Experience Level

Leadership
Hands-on

Salary/Compensations

$175K–$205K + performance bonus + equity

Benefits

Unlimited vacation
Health Insurance (option completely covered by Fora HQ)
Dental & Vision Insurance
Wellhub Memberships
401k plan with company match
Commuter Benefits
Supplemental Life Insurance
Stock Options

About the Company

Fora is a modern travel agency founded in 2021, empowering entrepreneurs to build thriving travel advisory businesses using AI, global supplier relationships, and training.
The company aims to modernize the $100B+ travel industry and help individuals turn their passion for travel into a fulfilling career.
Fora has over 200 employees based in New York City and has secured $60 million in Series D funding.
Recognized as a LinkedIn Top Startup (2024), Fast Company's Most Innovative Companies (2023 and 2025), and TIME's 100 Most Influential Companies (2026).

Equal Opportunity

Fora is committed to an equitable hiring process and an inclusive work environment.
BIPOC and traditionally underrepresented candidates are strongly encouraged to apply.
Fora prohibits discrimination based on race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression, or any other characteristic protected by law.