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About the Role

Minor Figures is establishing its first Sales Representative team in Germany to bolster the EU Sales team. This role will drive distribution, sales, and brand awareness in Southern Germany, focusing on developing the On-trade channel and building partnerships within the coffee, food, and beverage industry.

Responsibilities

• Act as the face of the Minor Figures brand in Southern Germany
• Develop new partnerships while growing existing accounts/customers
• Track opportunities and manage your pipeline in the CRM
• Increase product distribution across On-trade, Food & Beverage segments
• Educate and support wholesalers, cafés, and operators through training and sampling
• Plan travel and field visits to maximise sales opportunities
• Attend industry events and organise brand activations
• Share market insights, competitor activity, and best practices with the EU sales team
• Identify high-potential cities and implement local growth plans
• Prospecting and securing new customers across Coffee, HoReCa, QSR, Corporate Catering, Events, Health & BIO, Convenience, and Deli segments
• Expanding Minor Figures distribution and securing new listings
• Building relationships and managing smaller regional accounts
• Collaborating with local wholesale partners to identify new opportunities
• Executing sales strategies to deliver against forecasts and KPIs

Requirements

• Must be based in Munich area, Germany
• Hold a valid driving licence
• Fluent German is required
• Experience working with independent On-trade outlets and key accounts in the coffee, food, and/or beverage industry is essential
• Be a strong ambassador for the Minor Figures brand
• Be proactive, resilient, and results-driven
• Adapt quickly to change and solve problems independently
• Build strong relationships with customers and partners
• Be organised and comfortable managing multiple priorities
• Travel frequently within your region to meet customers and attend events
• Collaborate effectively with internal teams

Skills

• Sales
• Business Development
• Relationship Building
• CRM Management
• Market Analysis
• Brand Management

Location

• Munich area, Germany

Work Type

• Remote (for planning and administration)
• Field-based (majority of time)
• Full-time

Experience Level

• Sales Representative

Benefits

• 25 days of annual leave + local German holidays
• Up to 5 days annual leave rollover to the following year
• 1 additional day off to protest, volunteer, attend a demonstration
• Company share options
• Plenty of coffee and oat m*lk
• Vegan lunch & snacks when in the office
• Staff discount 30% off on all orders

About the Company

• Minor Figures focuses on creating innovative, plant-based products for a more delicious future, with its Barista Oat range available in over 10,000 independent coffee shops globally and products in stores across 4 continents.
• The company has been B Corp Certified since 2022 and values individuality, diversity, creativity, and bold thinking.
• Minor Figures is experiencing rapid growth and seeks curious, free-spirited individuals to join their team.

Equal Opportunity

• Minor Figures is committed to an inclusive, diverse workplace where everyone is valued.
• They celebrate differences and provide equal employment opportunities, hiring based solely on ability and effectiveness regardless of gender, age, disability, race, religion, sexuality, or social background.