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About the Role

We are seeking a Social Media Creator for our Mainz or Berlin locations. This is a full-time position, initially limited to one year.

Responsibilities

• Develop and execute editorial shared media campaigns for ZDF main channels, particularly ZDF.de and ZDFneo.
• Generate ideas and strategies for distributing, increasing visibility, and promoting content organically on platforms like Instagram, TikTok, and others.
• Manage the entire content value chain within the editorial team, combining journalistic quality and visual excellence on social media platforms.
• Oversee social media posts from conception and research to creative execution, publication, community management, and performance analysis.
• Create strong content independently for Instagram, TikTok, and Facebook.
• Ensure accuracy, fact-checking, and adherence to high editorial standards for all produced content.
• Create necessary assets (short video edits, title images, stories, carousels) independently and according to CD/CI.
• Seed content properly, utilize channel-specific metadata functions (SEO, hashtags), and ensure assets perform optimally on each platform.
• Utilize modern AI tools responsibly for tasks such as research, text optimization, transcription, or accelerating visual workflows.
• Analyze performance metrics of own productions.
• Adapt storytelling and design approaches based on reach, watchtime, and engagement, in consultation with editors and the team lead.

Requirements

• Completed journalistic training, a degree, or comparable qualification.
• Minimum of two years of operational professional experience in a digital editorial office with a focus on social media production.
• Generalist in content production.
• Strong sense for current topics, quick judgment, and ability to process complex issues accurately and neutrally.
• Proficient in writing, eloquent, and skilled in common design and editing software such as Adobe Creative Cloud (Photoshop, Premiere Pro, After Effects, or similar).
• Familiar with current requirements and algorithms of relevant distribution platforms and how to adapt storytelling to TikTok, Instagram, and Facebook.
• High affinity for digital innovations and willingness to actively integrate new AI-supported production methods into daily work.
• Work quickly and precisely, maintaining content and visual control even during short-term breaking news situations.
• Proficient in using common Adobe & MS Office applications.
• Very good German and good English language skills, both written and spoken.

Skills

• Shared media campaign development
• Content creation
• Social media distribution
• Visual content production
• Journalistic quality standards
• Community management
• Performance analysis
• Graphic design
• Image editing
• Video editing
• Adobe Creative Cloud (Photoshop, Premiere Pro, After Effects)
• Content seeding
• SEO
• Hashtag utilization
• AI tools for content production
• Data analysis
• Storytelling
• MS Office applications

Location

• Mainz
• Berlin

Work Type

• Full-time
• Hybrid work model with mobile components
• Flexible working hours

Experience Level

• Minimum two years of operational professional experience

Education Level

• Journalistic training
• University degree
• Comparable qualification

Benefits

• Varied tasks with scope for independent action
• Motivated and friendly team
• Relaxed yet professional working atmosphere
• Attractive, modern, and ergonomic workplace
• Exciting topics
• Openness to innovative ideas
• 30 days of vacation
• Two additional days off on December 24th and 31st
• Regular company events
• Good public transport connections
• Subsidy for Deutschlandticket
• Company pension plan
• Accident insurance

About the Company

• ZDF Digital stands for innovative productions and excellent design.
• We produce award-winning content, social media content, transmedia productions, interactive and broadcast designs, animations and visual effects, websites, apps, virtual reality, 360° applications, and campaigns for national and international clients.
• At our locations in Mainz and Berlin, our expert teams realize immersive and interactive experiences and products.
• We work in flat hierarchies and rely on team spirit, passion, and innovation.

Equal Opportunity

• We want to represent the diversity of society in our teams.
• Even if you don't meet 100% of our requirements, we look forward to getting to know you through your CV, certificates, work samples, and a cover letter.