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About the Role
The Senior Digital Brand Officer leads brand strategy, integrated marketing campaigns, digital media, content creation, public relations, and crisis communications. They oversee social media, digital assets, and website content while ensuring consistent brand expression and alignment with organizational mission, values, and communication goals.
Responsibilities
- Lead FoR’s brand, digital marketing, and social media strategy, ensuring a consistent and engaging presence across channels.
- Develop inclusive, youth-centred content and storytelling that reflects 2SLGBTQIA+ experiences and advances organizational goals.
- Plan and execute integrated marketing, fundraising, and awareness campaigns that drive engagement, growth, and donations.
- Create and oversee high-quality digital content and creative assets aligned with FoR’s brand.
- Build strong relationships with internal teams, media, influencers, community partners, and vendors to amplify FoR’s reach and impact.
- Use analytics, audience insights, and emerging trends to measure performance and continuously improve digital strategies.
- Support public relations, media opportunities, and crisis communications, ensuring timely and brand-aligned messaging.
Requirements
- Post-secondary education in marketing, communications, digital media, PR, or a related field, or equivalent experience.
- Experience in digital marketing, communications, social media, and integrated campaign development.
- Strong writing, storytelling, editing, and content creation skills for diverse audiences.
- Experience building brand consistency and creating inclusive, youth-centred content reflecting 2SLGBTQIA+ voices and experiences.
- Strong relationship-building skills with internal teams, media, influencers, vendors, and community partners.
- Proficiency with digital, social media, website, content, and analytics tools; knowledge of SEO, email marketing, and digital advertising is an asset.
- Must be legally authorized to work in Canada.
- Must provide a satisfactory Vulnerable Sector Police Check.
- Must reside in Ontario.
- Must be willing to work onsite in downtown Toronto on a hybrid schedule.
- Must have flexibility to work evenings and weekends occasionally as required.
- Travel to various community-based settings as needed.
- If you have accessed Friends of Ruby services in the past year, please refrain from applying to ensure objectivity and avoid conflicts of interest.
Skills
- Digital marketing
- Communications
- Social media strategy
- Content creation
- Public relations
- Crisis communications
- Brand strategy
- Integrated marketing campaigns
- Digital media
- Storytelling
- Analytics
- Audience insights
- SEO
- Email marketing
- Digital advertising
Location
- Ontario
- Downtown Toronto
Work Type
- Hybrid
- Onsite
Experience Level
- Senior
Education Level
- Post-secondary education in marketing, communications, digital media, PR, or a related field, or equivalent experience.
About the Company
- Friends of Ruby supports 2SLGBTQIA+ youth aged 16–29 through mental health services, social programs, and housing.
- We operate a Youth Centre and a Transitional Home, offering identity-based barrier-free counselling, case management, housing supports, drop-in and community programming in affirming and integrated way.
- Our work is rooted in intersectional, anti-oppressive, and decolonized approaches, and we are committed to treating everyone with dignity, respect, and inclusion.
Equal Opportunity
- Friends of Ruby is committed to an inclusive hiring process. Accommodations are available upon request—please contact our Culture & Equity team.
- Preference will be given to members of the 2SLGBTQIA+ community as part of our commitment to equity and representation.