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About the Role

We are seeking a Senior Copy Lead to craft copy and concept industry-leading creative for global campaigns. This role involves working closely with Creative Directors and Art Directors to deliver impactful concepts and stories across various channels. The ideal candidate is an expert conceptual storyteller with a deep understanding of channel best practices, a strong connection to sports culture, and leadership experience. You will strive for creative excellence, thrive in a fast-paced environment, and navigate the creative journey from strategy to rollout.

Responsibilities

Partner with Art Directors to concept and execute innovative campaigns across all channels, bringing big ideas to life from briefs big and small
Confidently and articulately present creative ideas based on strategy, deep sports insights, and cultural trends
Deliver concepts, films, OOH, and 360 campaigns with obsessive craft on ambitious timelines
Uphold and evolve On's distinctive voice, ensuring it remains fearless, unconventional, and authentic
Lead creative across diverse sports categories, fostering bravery and dedication within your team
Ensure team members are motivated, inspired, and consistently delivering bold, original, and inventive concepts alongside distinctive tones of voice for campaigns and projects
Manage multiple high-priority campaigns simultaneously, making sound creative decisions independently in a fast-paced environment
Exemplify leadership in creative, championing the On Spirits, and actively contributing to company culture and events

Requirements

A dynamic, experienced copywriter as a creative championing big ideas on global ATL advertising and/or marketing campaigns (Ideally with a Fashion focus) brand side or at an agency
A passionate storyteller with a portfolio spanning film scripts, manifestos, OOH, and disruptive activations
Deep understanding of sports culture, performance storytelling, and the unique dynamics of building emotionally resonant campaigns across diverse athletic categories
Deep understanding of global digital user journeys and how to leverage touchpoints across the entire consumer journey to drive meaningful action
Experience challenging the status quo and navigating complex stakeholder environments to deliver cultural and commercial results
Comfortable leading high-impact initiatives that significantly influence the business and brand trajectory
Ability to lead and inspire within your team, identify underlying issues and root causes, and proactively seek solutions to problems
Deep love for, and experience in, culture, fashion, and performance sports

Skills

Conceptual storytelling
Copywriting
Creative direction
Campaign development
Brand voice
Leadership
Project management
Strategic thinking
Cultural insight
Digital marketing

Experience Level

Highly experienced
Senior

About the Company

At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products – our stories captivate and inspire.
Our Creative Studio is at the heart of it all, shaping campaigns that leave a lasting impact.