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About the Role
As VP of Marketing at sunday, you will own the global marketing strategy and execution to drive qualified pipeline, revenue contribution, and market presence across France, the UK, and the US. You will lead demand generation, digital, paid and organic acquisition, events, referrals, brand, communications, and PR as an integrated growth engine. This is a CMO-track role with broad ownership and the opportunity to define how marketing scales at sunday. You will report to the Chief Revenue Officer and manage the Head of Brand & PR and regional marketers, with expectations to grow the team substantially. This role can be based in New York City or London, combining close in-person collaboration with regular travel across our markets.
Responsibilities
- Own sunday’s global marketing strategy and execution across demand generation, digital, events, referrals, brand, communications, and PR, with accountability for pipeline and revenue contribution.
- Serve as a core member of the executive go-to-market leadership team, partnering with Sales, Product, Partnerships, Customer Success, Finance, and RevOps to shape GTM strategy and commercial trade-offs.
- Translate company growth objectives into marketing strategy, investment priorities, operating plans, and measurable outcomes across regions, segments, and channels.
- Own all paid and organic customer acquisition channels, providing clear reporting on performance, pacing, experiments, and next actions to the executive team.
- Manage the marketing and media budget, annual growth targets, forecasting, channel allocations, and changes in spend strategy, using CAC, LTV, pipeline contribution, and efficiency metrics to guide investment.
- Continuously improve SEO and website conversion, including AEO/GEO, machine-readable content, and sunday’s visibility in AI-assisted search and buyer research.
- Own and scale the referral and events programs across markets, increasing brand visibility and turning activity into qualified pipeline.
- Run brand, communications, and PR end-to-end, including earned-channel influence, customer communications, and the hiring and development of a high-performing global marketing team.
Requirements
- 12–15+ years of B2B SaaS or enterprise technology marketing experience, with leadership responsibility for growth, demand generation, or revenue marketing; restaurant technology experience is especially relevant.
- 4–6+ years at VP level or as the most senior marketing leader in an organisation, with experience managing distributed, multi-market teams internationally.
- A proven track record of building and scaling growth engines that deliver predictable pipeline, revenue contribution, and ROI through integrated digital, brand/PR, field, and lifecycle marketing.
- Deep understanding of B2B SaaS subscription models, unit economics, and sales/GTM motions, with a track record tying growth activity to pipeline, revenue, CAC, and efficiency outcomes.
- Hands-on experience running paid media and organic acquisition, plus strong measurement instincts and the ability to build attribution and testing frameworks.
- An executive-level communicator who can influence cross-functional stakeholders, translate data into strategic decisions, and represent marketing in commercial trade-offs.
- An AI-first mindset, with hands-on experience using AI to improve marketing execution, personalisation, analytics, and team productivity.
- An experienced people leader who has built and developed high-performing teams and other leaders, with a coaching style that empowers rather than controls and the ability to bring structure to ambiguity.
Skills
- Demand generation
- Digital marketing
- Paid acquisition
- Organic acquisition
- Events marketing
- Referral programs
- Brand management
- Communications
- Public Relations (PR)
- SEO
- Website conversion optimization
- AI in marketing
- Team leadership
- Budget management
- Forecasting
- Performance reporting
- Attribution modeling
- Testing frameworks
Location
- New York City
- London
Work Type
- Hybrid
- In-person/remote balance
Experience Level
- VP level
- 12-15+ years B2B SaaS or enterprise technology marketing
- 4-6+ years as most senior marketing leader
Salary/Compensations
- New York City: Base salary of $260,000–$320,000, plus bonus and equity
Benefits
- Bonus
- Equity
- Free vacation policy
- 100% employer-covered health insurance
- 401(k) plan (NYC)
- Great office in the heart of New York City
- Great office in the heart of London
About the Company
- sunday is building the fastest, simplest way to pay in restaurants.
- With a quick scan of a QR code, diners can pay, tip, and leave in about 10 seconds.
- We believe great products should feel obvious, not complicated, and we focus relentlessly on keeping things simple while earning trust from restaurants and guests at every interaction.
- Today, sunday powers payments in thousands of restaurants across the US, UK, and France, helping operators turn tables faster, increase tips, and unlock valuable insights.
- We push ourselves to go beyond what’s expected, building with ownership, moving fast, and scaling with ambition as we tackle our biggest growth opportunity in the US.
Equal Opportunity
- sunday is an equal opportunity employer and does not discriminate and all qualified applicants will receive consideration for employment without regard to race, creed, color, sex, affectional or sexual orientation, gender identity or expression, gender, ethnicity, religion, national origin, ancestry, nationality, age, disability, marital status, veteran status, genetic information, or on any other basis prohibited by law (except where an attribute is a bona fide occupational qualification).