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About the Role

This entry-level or senior executive marketing role is an excellent opportunity to start or build a career in digital marketing. You will work closely with the Digital Subscription Marketing Manager, contributing to daily tasks that drive growth in paid digital subscribers. Expect to gain hands-on experience across a varied mix of channels and projects, learning a lot and contributing from day one. We are looking for a curious, creative, and eager-to-learn self-starter with energy and enthusiasm.

Responsibilities

Support the delivery of subscription, content, and brand campaigns across social, search, email, and print.
Assist in shaping the paid social strategy to support subscription growth.
Collaborate with design and product teams on campaign planning and execution, coordinating activity and keeping projects moving.
Assist with newsletter and registration lead generation to build audience and feed the subscriber pipeline.
Assist in supporting strategic partnerships from set-up through to completion.
Monitor emerging news stories and flag opportunities to promote the brand and drive subscriptions.
Contribute to new marketing initiatives as they arise.
Monitor performance against key marketing metrics including volumes, conversion rates, and channel performance versus budget.
Assist in gathering data and insights to understand what's working and what needs improvement.
Ensure all activity follows The i Paper brand guidelines.
Support designers, product, and editorial to maintain quality and consistency across all subscriber-facing touchpoints.
Assist with reviewing campaign and channel performance to identify opportunities for improved efficiency and results.
Help with A/B testing across email, landing pages, and ad creative, documenting findings and sharing learnings.
Flag drop-off points in subscription journeys and escalate for resolution.
Help stay updated on platform updates and best practices.
Monitor competitor activities and share relevant insights with the team.
Assist in building an understanding of industry trends that could shape future campaign thinking and strategy.

Requirements

Some experience in a marketing role, or a strong desire to build a career in marketing.
Proactive nature; ability to take initiative and flag issues early.
Instinct for performance on different social channels (Instagram/Facebook/Reddit etc.).
Understanding of social media platform culture and trends.
Organized and detail-oriented with the ability to manage workload and ensure accuracy.
Strong written English with solid copywriting and proofreading skills.
Comfortable working with data and drawing sensible conclusions from performance dashboards.
Ability to follow the news and identify marketing opportunities.
Creative and visually minded with a good eye for engaging, on-brand visuals and copy.
Some experience in a D2C or subscription-based environment (desirable).
Exposure to multi-channel marketing, campaign operations, or marketing tools (desirable).
Hands-on experience with email, paid social, or paid search (desirable).
An interest in news, media, or the digital publishing landscape (desirable).

Skills

Digital Marketing
Campaign Execution
Social Media Marketing
Search Engine Marketing
Email Marketing
Print Marketing
Paid Social Strategy
Collaboration
Project Coordination
Lead Generation
Partnership Support
Performance Monitoring
Data Analysis
Brand Guidelines Adherence
A/B Testing
Market Awareness
Copywriting
Proofreading
Visual Acumen

Location

HSK, London

Work Type

Full-Time
Hybrid

Experience Level

Entry-level
Senior Executive

About the Company

The youngest national newspaper in the UK with less legacy baggage than most news brands.
The only national newspaper that has never backed a political party, ensuring independent journalism and holding all politicians to account.

Equal Opportunity

Committed to increasing diversity and maintaining an inclusive workplace culture.
Welcomes applications from all qualified candidates regardless of ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
Disability Confident Committed.
Offers recruitment documentation in alternative formats and reasonable adjustments during the recruitment process.
Information regarding adjustments will be held separately and not considered as part of the selection process.