About the Role
Develop and implement holistic social media strategies for hotel clients, including content creation, community management, and campaign optimization. This role involves cross-departmental collaboration, client workshops, and leveraging AI tools for innovative solutions.
Responsibilities
- Develop and implement holistic social media strategies for hotel clients.
- Conceptualize and create organic social content, including editing, copywriting, and visual design.
- Strategically integrate paid social media initiatives.
- Create and manage editorial calendars.
- Oversee community management.
- Conduct performance analyses of social media campaigns.
- Plan, design, and optimize social ads campaigns, including budget responsibility.
- Collaborate with SEO, content, web, and performance teams for integrated client solutions.
- Lead workshops and strategy meetings with clients.
- Evaluate campaigns, prepare reports, and derive actionable optimization measures.
- Scout new platforms, AI tools, and content formats and integrate them into work.
Requirements
- Hold a completed degree (e.g., in Business Administration, Media, Information Sciences, Tourism Management) or a comparable qualification.
- Possess at least 2–3 years of experience in social media marketing.
- Experience in the hospitality industry, tourism sector, or an agency environment is ideal.
- Experience in independently managing clients or working on interdisciplinary projects is a plus.
- Strong expertise in social media ads, tracking, KPIs, and reporting.
- Be creative, excel at storytelling, and be confident using tools such as Canva, InDesign, and MS Office.
- Be fluent in German and English, both written and spoken.
- Be passionate about AI tools and new technologies, bring your own use cases, and leverage AI far beyond ChatGPT.
- Be hands-on, innovative, and enthusiastic about trends, travel, and hospitality.
- Think strategically, execute effectively, and possess strong analytical skills.
- Enjoy taking responsibility, actively share knowledge with colleagues, and be strong in consulting, well-organized, and team-oriented.
Skills
- Social Media Strategy
- Social Media Execution
- Content Creation (Organic & Paid)
- Editing
- Copywriting
- Visual Design
- Community Management
- Social Ads Campaigns
- Budget Management
- Cross-Departmental Collaboration
- Client Workshops
- Performance Analysis
- Reporting
- AI Tools
- Trend Awareness
- Storytelling
- Canva
- InDesign
- MS Office
- Consulting
- Organization
- Teamwork
Location
- Munich
- Berlin
- Lisbon
- Innsbruck
Work Type
- Home Office Arrangement
- Flexible working hours
- Independent & autonomous work
Experience Level
- 2-3 years of experience in social media marketing
Education Level
- Completed degree (e.g., in Business Administration, Media, Information Sciences, Tourism Management) or a comparable qualification
Benefits
- Home office arrangement (tailored to the role)
- Flexible working hours with core working hours from 10:00 - 16:00
- Scope for independent & autonomous work
- Own training budget
- Internal development opportunities
- Travel Industry Card with numerous hotel and other travel benefits
- Subsidy for the Germany ticket (€46,55)
- Subsidy for the EGYM Wellpass company fitness programme
- Direct access to a platform with mental health offers
- Exciting team events
- Joint "night flights"
- Structured and personalized onboarding process
- Regular feedback meetings
About the Company
- Locations in the heart of Munich, Berlin, Lisbon & Innsbruck
- Incredibly warm and welcoming working atmosphere
- International and highly professional team
- Opportunity to work with various AI tools and develop new ideas and solutions
- Clear home office arrangement (tailored to the role)
- Flexible working hours with core working hours from 10:00 - 16:00
- Plenty of scope for independent & autonomous work
- Own training budget and internal development opportunities
- A Travel Industry Card with numerous hotel and other travel benefits
- A subsidy of €46,55 for the Germany ticket OR a subsidy for the EGYM Wellpass company fitness programme
- Direct access to a platform with mental health offers to sustainably increase well-being and resilience
- Exciting team events and joint "night flights"
- Structured and personalized onboarding process
- Regular feedback meetings
Equal Opportunity
- We value diversity and therefore welcome all applications - regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age and sexual orientation and identity.
