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About the Role
Develop and implement comprehensive social media strategies for hotel clients, encompassing organic and paid content creation, campaign management, and performance analysis.
Responsibilities
- Develop and implement holistic social media strategies for hotel clients.
- Conceive and create organic social content, including editing, text, and visual preparation.
- Strategically plan paid social media initiatives.
- Create and manage editorial plans.
- Handle community management.
- Conduct performance analyses.
- Plan, conceptualize, and optimize social ads campaigns, including budget responsibility.
- Collaborate with SEO, Content, Web, and Performance teams for integrated client solutions.
- Conduct workshops and strategy meetings with clients.
- Analyze campaigns, create reports, and derive optimizations.
- Scout new platforms, AI tools, and content formats, actively integrating them into work, such as for new product introductions.
Requirements
- Completed university degree (e.g., Business Administration, Media, Information Science, Tourism Management) or comparable education.
- Minimum 2-3 years of experience in social media marketing, ideally in the hotel, tourism, or agency sector.
- Experience in independent client support or interdisciplinary projects is a plus.
- Very good knowledge of Social Media Ads, Tracking, KPIs & Reporting.
- Creative with strong storytelling skills.
- Proficient in using tools like Canva, InDesign, and MS Office.
- Fluent written and spoken German and English.
- Enthusiasm for AI tools and new technologies, bringing own use cases and utilizing AI beyond ChatGPT.
- Hands-on, innovative mindset with a passion for trends, travel, and the hotel industry.
- Strategic thinking with strong operational and analytical skills.
- Willingness to take responsibility and actively share knowledge with colleagues.
- Consulting strength, organizational skills, and team orientation.
Skills
- Social Media Marketing
- Social Media Strategy
- Content Creation
- Content Editing
- Visual Content Preparation
- Paid Social Media
- Editorial Planning
- Community Management
- Performance Analysis
- Social Ads Campaign Management
- Budget Management
- SEO
- Content Marketing
- Web Marketing
- Performance Marketing
- Client Relations
- Workshop Facilitation
- Reporting
- AI Tools
- Storytelling
- Canva
- InDesign
- MS Office
- German Language
- English Language
- Strategic Planning
- Operational Execution
- Analytical Skills
Location
- Munich
- Berlin
- Lisbon
- Innsbruck
Work Type
- Home Office
- Flexible Working Hours
- Full-time
Experience Level
- Mid-level
Education Level
- University Degree
- Comparable Education
Benefits
- Home Office Policy
- Flexible Working Hours
- Core Working Hours (10:00 - 16:00)
- Freedom for Independent Work
- Personal Development Budget
- Internal Development Opportunities
- Travel Industry Card with Discounts
- Subsidy for Deutschlandticket
- Subsidy for Company Fitness (EGYM Wellpass)
- Mental Health Support Platform
- Team Events
- Structured Onboarding Process
- Regular Feedback Discussions
About the Company
- Locations in the heart of Munich, Berlin, Lisbon & Innsbruck.
- Warm and welcoming work atmosphere.
- International and highly professional team.
- Opportunity to work with various AI tools and develop new ideas.
- Clear Home Office regulation.
- Flexible working hours with core hours and freedom for independent work.
- Personal development budget and internal development opportunities.
- Travel Industry Card with numerous hotel and other travel discounts.
- Subsidy for Deutschlandticket or company fitness.
- Direct access to a platform for mental health support.
- Exciting team events and joint 'night flights'.
- Structured and tailored onboarding process.
- Regular feedback meetings.
Equal Opportunity
- We value diversity and therefore welcome all applications - regardless of gender, nationality, ethnic and social origin, religion or belief, disability, age, as well as sexual orientation and identity.