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About the Role

We are seeking a proactive Senior Partnerships Associate to support the development and execution of U.S. sports partnerships and ambassador programs. This role will work closely with the Senior Manager, Global Sports & Ambassador Partnerships to manage key partner and ambassador relationships, identify new partnership opportunities, and deliver high-impact activations that strengthen brand awareness, deepen customer engagement, and contribute to long-term business growth.

Responsibilities

Manage the day-to-day execution of U.S. sports partnerships and ambassador programs, including creative briefing, promotional setup, product ordering, partnership fulfillment, and rights activation.
Serve as the day-to-day lead contact for managing relationships with U.S. sports partners, brand ambassadors, and their representatives, ensuring strong stakeholder engagement, seamless collaboration, successful activation execution, and delivery of all partnership commitments.
Support the identification, evaluation, and securing of sports, ambassador, and strategic media partnership opportunities, including sponsorships, podcasts, magazines, and other offline marketing channels.
Brief U.S. Sports & Ambassador campaigns to the Brand Marketing team, highlighting key sporting calendar moments, providing strategic sports insights, and ensuring campaign activation aligns with broader brand and business objectives.
Develop creative briefs for all partnership-related assets, managing the end-to-end approval process with internal stakeholders and external partners.
Monitor partnership performance and provide regular reporting, insights, and recommendations to maximize the value and effectiveness of partnerships.
Collaborate with cross-functional teams, including Web, Retail, Social and Email, to ensure partnership campaigns are fully integrated across all customer touchpoints.
Support the management of retail marketing initiatives, including new store openings and events.
Collaborate with the Social and Influencer Marketing team on influencer gifting initiatives, events, and partnership activations.
Support with ad hoc projects and initiatives as they arise.

Requirements

4+ years of experience in partnerships, brand marketing, and campaign management.
Experience managing sports partnerships, brand ambassadors, sponsorships, and partnership activations.
Strong project management skills with the ability to manage multiple partnerships, campaigns, and deadlines simultaneously.
Experience working with external partners, talent representatives, agencies, and internal stakeholders.
Experience developing creative and campaign briefs.
Strong analytical skills with experience monitoring partnership performance and providing actionable insights and recommendations.
Excellent attention to detail, with the ability to manage partnership deliverables, approvals, promotional codes, and campaign assets.
Strong organizational skills and the ability to thrive in a fast-paced environment.
Passion for sports, brand partnerships, and marketing trends.

Skills

Microsoft Excel
Microsoft PowerPoint
Asana (a plus)
Budget management (a plus)
Forecasting (a plus)

Location

New York Office

Work Type

Full-time

Experience Level

Senior

Salary/Compensations

$90,000-$95,000 per year

About the Company

Charles Tyrwhitt is a London-based brand known for men's apparel, with stores throughout the United Kingdom, France, and the United States.
The company's purpose is to 'make it easy for men to dress well', offering stylish solutions for every occasion with exceptional customer service.
Charles Tyrwhitt believes in doing the right thing, focusing on sustainable products, ethical business practices, and supporting charity.
The company fosters a diverse, passionate, and entrepreneurial culture with three core beliefs: 'BE the BOSS', 'BE the CUSTOMER', and 'BE the BEST'.

Equal Opportunity

‘I am Proud and Free to be me!’
When it comes to our people, we really do “Give a shirt”.
Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial bunch.
We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE-liefs which are; “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.