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About the Role

We are seeking a social-first thinker to translate Minor Figures' culture into engaging content, build brand presence across Instagram, TikTok, and LinkedIn, and drive audience engagement and D2C performance. This role involves launching and growing our TikTok channel from scratch, developing a cohesive global social presence, and creating unique, brand-aligned content. You will collaborate with global teams, including Ecommerce and marketing, to ensure a unified social strategy and calendar.

Responsibilities

Build and own the organic social strategy across Instagram, TikTok, and LinkedIn.
Identify growth opportunities through content formats, platform moments, creator partnerships, and audience behavior.
Co-own the global social calendar with NAM marketing for aligned market-level activity and content.
Set the framework for Minor Figures' social presence, including tone, formats, cadence, and creative direction.
Own organic social output, including always-on and campaign-led content, across Instagram and TikTok.
Manage User Generated Content (UGC) and White Label content from the NAM marketing team.
Produce social-first content from concept to posting, including video, static images, reels, and stories.
Lead the TikTok launch, including channel strategy, voice establishment, community growth, and setting platform standards.
Manage LinkedIn for EMEA, ensuring brand consistency and capturing relevant marketing activity.
Work closely with NAM Marketing on NAM-specific LinkedIn posts.
Manage the content calendar daily, ensuring on-brand, on-time, and platform-appropriate content.
Lead community management across organic channels, responding to comments and building relationships.
Identify and manage influencer and creator partnerships to build a pipeline of UGC.
Stay updated on platform changes, trends, and cultural moments.
Collaborate with the Head of Ecommerce to ensure organic content is designed for paid amplification.
Own organic KPIs, including follower growth, engagement rate, reach, and content performance.
Report organic performance to EMEA and NAM Marketing Directors.
Flag successful content to the Head of Ecommerce for potential paid amplification.

Requirements

3-4 years of experience in social media or content creation for a consumer brand.
Experience owning a channel, creating content, and growing an audience.
Confident and creative content producer, comfortable on camera, directing shoots, and mobile editing.
Strategic thinker with an understanding of channel growth, emerging trends, and audience behavior.
Understanding of the relationship between organic and paid social.
Experience working with influencers and creators, including briefing and relationship building.
Highly organized and collaborative, able to manage a multi-channel content calendar.
Ability to coordinate across markets.
Comfortable in a fast-moving team environment requiring initiative.
Genuine passion for culture, community, and authentic storytelling.
Genuine understanding of specialty coffee, hospitality, or food and drink is a plus.
Ability to apply for shares in the company at an agreed price.
Ability to work 2x a week from the East London office.
Flexibility required due to working with teams in different time zones (UK & US).

Skills

Social Media Strategy
Content Creation
Instagram
TikTok
LinkedIn
Content Production
Video Editing
Mobile Editing
Influencer Marketing
Community Management
Content Calendar Management
Reporting
Organic Social Media
Paid Social Media Amplification

Location

East London

Work Type

Hybrid
Full-time

Experience Level

Mid-level

Benefits

Opportunity to invest in the business with share options
25 days of annual leave + bank holidays
Up to 5 days annual leave rollover
1 additional day off to protest, volunteer, or attend a demonstration
EquipsMe Health Insurance
Free membership for you and your family on the ‘Calm’ app
Parental Leave Policy
Pension scheme NEST
Vegan lunch & snacks when in the office
Staff discount 30% off on all orders
Cycle to work scheme
Parking permit available

About the Company

Minor Figures focuses on creating innovative, plant-based products for a more delicious future.
Founded in 2014, the company is known for its shelf-stable cold brew and Barista Oat range.
Products are available in over 10,000 independent coffee shops globally and in thousands of stores across 4 continents.
Minor Figures has been B Corp Certified since 2022.
The company is growing rapidly and seeks curious, free-spirited, bold thinkers.
Values individuality and a diverse team with varied experiences and perspectives.
Encourages creativity and testing new ideas.