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About the Role

Rakuten's Group Marketing Strategy Department is seeking individuals to join their challenge of using marketing to leave a mark on their massive ecosystem and ensuring "Rakuten" remains an indispensable presence for users. This role offers the opportunity to build a career on a scale that overlooks Rakuten's diverse services, with potential for further advancement within the cross-functional organization or into specific business units.

Responsibilities

Utilize Rakuten’s vast user data, behavioral logs, and advanced analytical environment (Big Query, Databricks, BI tools, etc.) to solve problems through data analysis.
Calculate and verify the impact of new service launches, potentially coordinating with external research.
Process data using Big Query and BI tools (DOMO, Tableau, Looker, etc.) to build automated, scalable KPI monitoring platforms.
Support ad-hoc data extraction and hypothesis testing, structuring analysis results into compelling narratives for presentations to drive decision-making.
Collaborate with marketing teams and developers to provide data-driven insights and support strategic initiatives.

Requirements

3+ years of practical experience in data extraction, processing, and aggregation using SQL.
3+ years of experience in data processing and dashboard development on Big Query using BI tools (Tableau, Looker, DOMO, etc.).
Ability to autonomously design hypotheses, structure analytical approaches, and solve business problems.
Experience in structuring analysis into compelling stories for reports and presentations.
Experience in collaborating with diverse stakeholders to provide data-driven recommendations.
Practical experience in marketing data analysis (Campaign measurement, digital ad optimization, CRM analysis, etc.).
Business-level English proficiency.
Understanding of cookies and tracking technologies.
Conceptual understanding or practical experience with Generative AI, machine learning, and deep learning.
Experience in data analysis, visualization, or machine learning using Python or R.
Practical knowledge of statistics (mean, variance, population/sampling, hypothesis testing).
Knowledge and implementation experience with statistical models (logistic regression, clustering, factor analysis, etc.).
Experience in promoting dashboard usage or supporting data literacy/education for user departments.

Skills

SQL
Big Query
Databricks
BI tools
DOMO
Tableau
Looker
Data analysis
Dashboard development
Data extraction
Data processing
Data aggregation
Hypothesis testing
Storytelling
Presentation
Stakeholder management
Marketing data analysis
Campaign measurement
Digital ad optimization
CRM analysis
English
Cookies
Tracking technologies
Generative AI
Machine learning
Deep learning
Python
R
Statistics
Statistical models
Logistic regression
Clustering
Factor analysis
Data literacy
Data education

Experience Level

3+ years of practical experience in data extraction, processing, and aggregation using SQL
3+ years of experience in data processing and dashboard development on Big Query using BI tools (Tableau, Looker, DOMO, etc.)

About the Company

Rakuten is a core marketing organization that supports over 70 diverse services within the Rakuten Group, both in Japan and internationally.
The Group Marketing Strategy Department (GMSD) leads areas to maximize the brand value of the "Rakuten Group," elevate its impact, and strengthen the bond between users and Rakuten.
GMSD embodies brand identity by reconstructing Rakuten’s powerful assets within a brand strategy context and designing unified brand communication and experiences across the entire group.
GMSD accelerates cross-use through user experience by leveraging data-driven analysis and collaborating with each business unit to visualize the "emotional value" of using Rakuten’s services.
GMSD builds a "Rakuten" Design Foundation by establishing design systems and UI/UX standards to ensure users feel the "Rakuten identity" across every service.
GMSD orchestrates all marketing channel strategies from a group-wide perspective to lead the design of optimal experiences at every user touchpoint.
The Data & Insights Group utilizes data from across the Rakuten Group to rigorously measure the Return on Investment (ROI) of marketing initiatives and provide recommendations for budget optimization.
The Data & Insights Group is an essential function for the future of Rakuten’s marketing, creating precise segments based on behavioral history and purchase intent.
The Data & Insights Group designs marketing initiatives to provide personalized experiences for every customer and shares these best practices across the group.
Rakuten is actively promoting AI integration.