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About the Role

Virgin Active is committed to enhancing wellness and transforming lives. We seek a UK Family Activities Manager to lead the strategy, performance, and development of our family offerings, including Club V, swimming, junior activities, racquets, and family events. This role is crucial in driving participation, retention, and commercial success while ensuring exceptional member experiences and operational excellence.

Responsibilities

Lead the development and delivery of Virgin Active's family activities strategy across the UK.
Drive participation, retention, and revenue across swimming, junior activities, Club V, racquets, and family events.
Utilize data and insight to identify opportunities, optimize performance, and support strategic decision-making.
Evolve the family proposition to ensure it remains innovative, engaging, and aligned with member needs.
Lead, coach, and develop Family Activities Managers and specialist teams across the UK.
Support recruitment, onboarding, and talent development to build high-performing teams.
Ensure the highest standards of safeguarding, compliance, and operational excellence across all family programmes.
Collaborate with Regional Directors, General Managers, and support office teams to deliver business objectives and member outcomes.
Champion the family proposition across the business, building awareness, engagement, and best practice.
Travel across the UK to support clubs, projects, and key initiatives.

Requirements

Minimum Level 3 qualification in Childcare, Education, or a related discipline.
Proven experience leading family, childcare, leisure, or activity-based programmes.
Strong commercial awareness with experience driving participation, retention, and revenue growth.
Experience leading, coaching, and developing high-performing teams.
Strong understanding of safeguarding, compliance, and operational standards.
Data-driven with the ability to translate insight into action.
Excellent stakeholder management, communication, and influencing skills.
Passion for creating exceptional experiences for children and families.

Skills

Childcare
Education
Leisure programme management
Activity programme management
Commercial awareness
Revenue growth
Team leadership
Coaching
Talent development
Safeguarding
Compliance
Operational standards
Data analysis
Stakeholder management
Communication
Influencing
Product innovation
Leisure management systems
Performance reporting

Location

Work Type

Full-time

Experience Level

Management

Education Level

Minimum Level 3 qualification in Childcare, Education or a related discipline

Benefits

25 days annual leave plus a Celebration Day
Access to Peoples pension with company matching contributions up to 5%
Complimentary Virgin Active membership for employee and a buddy
Free membership for employee's children
Private Dental and Healthcare Insurance
Life Assurance 4x salary
Discounts across Virgin Active (guest passes, 50% off PT sessions)
Access to Virgin Group discounts (Virgin Atlantic, Virgin Holidays, Virgin Media/O2)
20% off food and drink at KAUAI branches
Access to Salary Finance for loans, savings plans, and financial advice
BUPA employer assistance programme with 4 free counselling sessions
Complimentary corporate letting services through Dexters
Access to ePoints for online retailer discounts
Discount on Virgin Active Academy courses

About the Company

Virgin Active is committed to changing people’s lives for the better through wellness.
Our team is dedicated to delivering a unique leisure and relaxation experience throughout all our clubs.
All our team members pride themselves on incorporating Virgin Active values and ensuring the highest Brand Standards into their work.
We take value in recruiting the very best team members who work behind the scenes to support our clubs in delivering a world class member experience.