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About the Role
Virgin Active is seeking a Head of Social to define and deliver the UK social wellness proposition, creating standout experiences, partnerships, and programming to strengthen member connection and differentiate clubs from traditional gyms. This role will shape social wellness in practice across the member journey and build scalable formats to increase engagement, dwell time, and visit frequency.
Responsibilities
- Own and deliver the UK social wellness proposition across the club estate
- Define how social connection shows up before, during and after workouts
- Create a culturally relevant calendar of social programming across clubs
- Develop signature Virgin Active social experiences members choose to attend
- Design scalable programming formats with flexibility for local delivery
- Strengthen activation of lounges, cafés and social spaces within clubs
- Create pathways that help members move from attendance to participation to belonging
- Build partnerships with brands, creators and communities that enhance member experience
- Introduce inspiration from hospitality, culture and wellness sectors
- Define KPIs to measure participation, engagement and programme impact
- Track the influence of social programming on dwell time, visit frequency and retention
- Partner with Brand, Product, PT, GEXI and Operations to embed social connection across the member journey
Requirements
- Significant senior experience within hospitality, lifestyle, community, brand experience or culture-led consumer businesses
- Proven track record creating experiences people genuinely want to be part of
- Experience building new concepts, propositions or functions from the ground up
- Strong cultural awareness and instinct for what feels relevant and differentiated
- Experience delivering scalable initiatives across multi-site environments
- Strong partnership development capability across brands, creators and communities
- Commercial mindset with the ability to connect experience to measurable outcomes
- Confidence influencing senior stakeholders across multiple teams
Experience Level
- Significant senior experience
Benefits
- 25 days (excluding bank holidays) annual leave, plus a Celebration Day
- Access to People's Pension with matching contributions up to 5%
- Discretionary annual bonus
- Complimentary Virgin Active membership for you and a buddy
- Free membership for your children
- Private Dental and Healthcare Insurance
- Life Assurance 4x your salary
- Discounts across Virgin Active (guest passes to 50% off PT sessions)
- Discounts across Virgin Group (Virgin Atlantic, Virgin Holidays, Virgin Media/O2)
- 20% off food and drink at KAUAI branches
- Access to Salary Finance for loans and savings plans
- BUPA employer assistance programme with 4 free counselling sessions
- Complimentary corporate letting services with Dexters
- Access to ePoints for online discounts
- Discount on Virgin Active Academy courses
About the Company
- Virgin Active are committed to changing people's lives for the better through wellness.
- Our team are dedicated to delivering a unique leisure and relaxation experience throughout all our clubs.
- All our team members pride themselves on incorporating Virgin Active values and ensuring the highest Brand Standards into their work, so our members can experience the finest facilities and service.
- We take value in recruiting the very best team members who work behind the scenes to support our clubs in delivering a world class member experience.