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About the Role

Central Insights plays a crucial role in shaping ITV’s understanding of the UK television market, evolving viewer behaviours and future opportunities. This role supports key decisions across content, scheduling, marketing, product, strategy and performance planning by providing clear, accurate, and actionable insights derived from data.

Responsibilities

• Analyze audience behaviors and provide insights on viewers to drive business value.
• Provide accurate and insightful analysis on viewer engagement with content across broadcast, VOD, and SVOD.
• Communicate analytics and insights to business stakeholders in a non-technical, strategically-minded, and impactful manner.
• Create analysis, dashboards, and reports to help stakeholders understand performance against key business KPIs.
• Support proof of concept analysis for new metrics, methodologies, segmentations, or analytical approaches.
• Develop and embed dashboarding solutions for business stakeholders as part of a cross-functional team, enabling a culture of self-service analytics.
• Evaluate the performance of content, release strategies, marketing activity, and product experiments, and support recommendations for future tests and next steps.
• Work with large and complex datasets to identify trends, opportunities, and risks in viewer behavior and content performance.
• Support forecasting and performance analysis across key business KPIs.
• Collaborate with subject matter experts in various disciplines to drive projects forward.
• Help embed analytical best practices across the team, including clear documentation, reproducible analysis, and high-quality standards in analytical delivery.

Requirements

• Proven experience (or similar exposure) within a data analytics role, with the ability to turn complex data into meaningful insights.
• Ability to create insightful analysis and dashboards.
• Comfortable visualizing and presenting analysis across a range of formats, including reports, PowerPoint, dashboards, and email.
• Experience using SQL to analyze large datasets.
• Understanding of analytical techniques and statistical concepts.
• Experience using Python for analytics, data transformation, or modeling.
• Strong attention to detail and a drive to produce accurate, trusted, and well-documented analysis.
• Strong communication skills, with the ability to tell clear and impactful stories with data.
• Ability to work collaboratively with analysts, insight specialists, and business stakeholders.
• A curious and critical mindset, with the ability to question assumptions and understand the limitations of analysis.
• A passion for TV programs and an interest in the wider media landscape.
• Experience working with cloud-based platforms such as GCP, BigQuery, AWS, Redshift, or Databricks.
• Experience working with data visualization tools such as Tableau or Looker Studio.
• Experience of working with first and third-party data, ideally in a TV, media, streaming, product, marketing, or customer analytics environment.
• Experience using Jupyter notebooks is preferable.
• Experience of forecasting or predictive modeling in a business analytics context is preferable.
• Keen problem solver who can demonstrate critical thinking, coupled with strong communication skills.
• Interest in improving insight capability through automation, self-serve analytics, documentation, or new ways of working.

Skills

• Data Analytics
• SQL
• Python
• Data Visualization
• Tableau
• Looker Studio
• GCP
• BigQuery
• AWS
• Redshift
• Databricks
• Jupyter Notebooks
• Forecasting
• Predictive Modeling
• Communication
• Critical Thinking
• Problem Solving

Location

• White City, London

Work Type

• Hybrid

Experience Level

• Proven experience

About the Company

• ITV is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight right at the centre of our digital transformation strategy.
• The business faces many challenges ahead to achieve this vision: What content should we commission? Which audiences are the most commercially attractive for us? What should our marketing strategy be? How do we optimise our product to improve view through rates? How do we use VOD (Video on Demand) to offset declines to Linear TV?
• Whatever the question, ITV Insights is here to lead the business to its most successful future by putting insight with integrity, ingenuity, and impact, at the heart of every key decision.