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About the Role

This senior leadership role is responsible for accelerating commercial growth through marketing operations excellence, digital transformation, data-driven decision making, marketing technology, AI innovation, and customer insight. It sits at the intersection of Marketing, Revenue Operations, Commercial, Technology, and Finance, ensuring marketing investments deliver measurable business outcomes. The role leads a global team and owns the platforms, processes, and capabilities that support marketing-attributed revenue, lead generation, customer engagement, and digital growth.

Responsibilities

Develop and execute the Marketing Operations and Digital Strategy roadmap aligned to company growth objectives.
Act as a strategic advisor to Marketing, RevOps, and Commercial Leadership on marketing performance, investment priorities, and operational effectiveness.
Shape the future operating model for Marketing, ensuring scalability, efficiency, and alignment with business priorities.
Lead cross-functional transformation programs that improve marketing effectiveness and commercial outcomes.
Lead the global Marketing Operations function, establishing a center of excellence for campaign operations, data management, reporting, and process governance.
Drive continuous improvement in marketing performance through lead management, scoring, segmentation, attribution, and funnel optimization.
Ensure marketing activities are measured consistently and linked to pipeline generation and revenue outcomes.
Establish operational governance service levels and best practice standards across Marketing Operations.
Own the digital growth strategy and performance of the Argus website ecosystem.
Lead website operations, user experience optimization, conversion rate improvement, and digital customer journeys.
Drive SEO, GEO (Generative Engine Optimisation), AI-driven discovery, and emerging digital acquisition strategies.
Lead website transformation initiatives including platform upgrades, migration projects, and AI-driven personalization capabilities.
Ensure digital experiences are aligned to customer needs and commercial objectives.
Own the global Marketing Technology strategy, roadmap, and governance framework.
Act as executive sponsor and business owner for key platforms including Marketo and other marketing, analytics, and digital technologies.
Lead marketing systems projects, technology upgrades, integrations, and transformation initiatives.
Drive technology adoption and ensure platforms deliver measurable business value.
Manage strategic vendor relationships, performance reviews, commercial negotiations, renewals, and future technology evaluations.
Partner with Technology and Revenue Operations teams to ensure seamless integration with Salesforce and broader commercial systems architecture.
Lead AI adoption across Marketing Operations and Digital Marketing.
Partner with Revenue Operations, Technology, and Commercial teams to identify opportunities to leverage AI and automation to improve productivity, customer experience, and pipeline generation.
Drive initiatives such as AI-powered lead scoring, predictive analytics, marketing automation, website personalization, and AI-enabled customer engagement.
Establish governance and business value frameworks for AI investments.
Champion a culture of experimentation, innovation, and continuous improvement.
Own marketing performance measurement frameworks and attribution models.
Drive data-led decision making across Marketing and Commercial teams.
Deliver meaningful insights into conversion performance, pipeline contribution, marketing-attributed revenue, and customer engagement.
Provide executive leadership with forecasting, performance dashboards, and strategic recommendations.
Ensure marketing investment decisions are supported by robust analysis and ROI assessment.
Lead customer insight programs including NPS and customer feedback initiatives.
Ensure customer needs remain central to marketing strategy and execution.
Leverage behavioral analytics and customer feedback to drive continuous improvements across digital and marketing experiences.
Translate customer insights into actionable recommendations for business stakeholders.
Lead, develop, and inspire a global team consisting of 4 onshore team members and an offshore Marketing Operations team in Mumbai.
Create a high-performance culture focused on accountability, collaboration, innovation, and customer impact.
Coach and mentor managers and specialists across Marketing Operations, Analytics, MarTech, and Digital disciplines.
Drive talent development, succession planning, and organizational capability building.
Lead teams through transformation, change, and evolving business priorities.

Requirements

10+ years of leadership experience in Marketing Operations, Revenue Operations, Marketing Technology, Digital Strategy, or a related field.
Proven people leadership experience managing global and multi-disciplinary teams.
Demonstrated success developing, coaching, and retaining high-performing teams.
Experience owning enterprise marketing technology platforms, including Marketo or equivalent solutions.
Proven track record delivering technology transformation and systems implementation projects.
Strong understanding of AI, automation, digital innovation, and modern marketing technologies.
Deep expertise in marketing analytics, attribution, lead management, demand generation, and performance measurement.
Experience partnering with Commercial, Finance, Technology, and Executive Leadership teams.
Exceptional people leadership is a non-negotiable requirement for this role.
Demonstrate a proven track record of building, developing, and leading high-performing teams while driving significant organizational change, digital transformation, and business growth.

Skills

Marketing Operations
Digital Strategy
Revenue Operations
Marketing Technology
AI Innovation
Data-Driven Decision Making
Customer Insight
Campaign Operations
Data Management
Reporting
Process Governance
Lead Management
Scoring
Segmentation
Attribution
Funnel Optimization
Website Operations
User Experience Optimization
Conversion Rate Improvement
Digital Customer Journeys
SEO
GEO (Generative Engine Optimisation)
AI-driven Discovery
Digital Acquisition Strategies
Platform Upgrades
Migration Projects
AI-driven Personalization
Marketo
Salesforce Integration
AI Adoption
Automation
Predictive Analytics
Marketing Automation
Performance Measurement
Forecasting
NPS
Customer Feedback
Behavioral Analytics
Talent Development
Succession Planning
Organizational Capability Building
Change Management

Location

Global

Work Type

Hybrid working environment (currently 4 days in office)

Experience Level

Senior leadership
10+ years of leadership experience

Salary/Compensations

Competitive salary and company bonus scheme

Benefits

Competitive salary and company bonus scheme
Group pension scheme
Group healthcare and life assurance scheme
Hybrid working environment (currently 4 days in office)
25 days annual holiday with incremental increase up to 30 days
Subsidised gym membership
Season ticket travel loan
Cycle to work scheme
Flexible benefits platform (ability to buy additional medical cover, life assurance, dental cover, holiday, critical illness, travel insurance & health screening)
Extensive internal and external training

About the Company

Our rapidly growing, award-winning business offers a dynamic environment for talented, entrepreneurial professionals to achieve results and grow their careers.
Argus recognizes and rewards successful performance and as an Investor in People, we promote professional development and retain a high-performing team committed to building our success.

Equal Opportunity

Argus is an equal opportunity employer.
We welcome and encourage diversity in the workplace regardless of race, gender, sexual orientation, gender identity, disability or veteran status.