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About the Role

This role supports the planning and execution of the Marketing Strategy in accordance with Global Brand guidelines to achieve Brand objectives. It requires a creative thinker who can effectively collaborate with cross-functional teams to drive marketing initiatives and achieve business objectives, while leading a team.

Responsibilities

• Develop and implement the Marketing Strategy for all new product launches and brand campaigns, based off clear analysis and consumer/category/competitor insights.
• Define and execute the brand’s distribution, promotional and pricing programs, partnering with Commercial & Trade Marketing Team as well as Global Marketing to cater to specific market needs.
• Partnership with Global to define the annual innovation program covering product & conceptual innovations.
• Collaborate with Online Trading, Communications, and Media team to execute the integrated media strategy (paid, earned, owned) to accelerate growth on digital channels.
• Work with the Sales team to translate brand/category strategy into effective distribution channels and ensure positive retail sales trends through marketing initiatives.
• Create and execute bespoke Retailer and Pure Play 360 Marketing plans aligned with commercial goals.
• Manage and mentor the Marketing Team to ensure growth, set priorities, and maintain consistent performance standards.
• Develop an annual marketing program to drive trial of new consumers through creative, media, and other trial driving activities (sampling/eventing/etc).
• Utilise consumer data insights, social media trends, and online behavior to inform innovative marketing strategies and create a consumer learning plan to put the consumer at the heart of all plans.
• Ensure seamless integration between Global and local plans, adapting campaigns and content for local execution.
• Optimise the utilisation of global content and drive local creative execution as relevant.
• Manage marketing budgets to ensure efficient delivery across campaigns and activations.
• Define Marketing Strategy and objectives in accordance with global guidelines; develop local marketing calendars and oversee product launches.
• Prepare and present marketing objectives and plans to the wider team; lead communication and support tools for new product launches.
• Responsible for executing all marketing programs to meet the Brand's creative, financial, and strategic objectives.
• Ensure best-in-class paid and organic social, video, and email content aligns with omnichannel strategy.
• Pursue innovation and disruptive opportunities, including new partnerships and experiential activations.
• Collaborate with VM & Creative Operations to create impactful in-store visuals and merchandising for product launches.
• Leverage CRM insights to drive a data-first approach, integrating key business KPIs and consumer trends.
• Assist the Brand Manager/Marketing Director in preparing brand budgets across the full marketing cluster, achieving profit and loss objectives.
• Allocate marketing budgets effectively to align with retail targets.
• Review P&L with the Business Management Group to ensure alignment with established budgets and future budget formulation.
• Manage and develop the Marketing Team by providing training and growth opportunities.
• Empower the team environment to collaborate with national accounts and retailers to implement marketing programs effectively.
• Liaise with the wider brand team and centers of excellence to foster an integrated approach to brand activations.

Requirements

• Several years of experience in Marketing, brand, consumer, and product management.
• Strong brand building experience, ideally across different categories/types of consumers/brands.
• Experience in leading and developing a team.
• Luxury, Beauty, or high-profile Retail brand experience is preferred.
• Proven success in developing marketing strategies and executing impactful campaigns.
• Clear knowledge of the consumer target, their emotional and functional needs and be able to articulate it across global and local stakeholders.
• Strong analytical skills, with the ability to leverage data for brand decisions.
• Deep understanding of beauty consumer behavior and trends to inform marketing strategies.
• Ability to craft concise strategic briefs and provide clear feedback to creative teams.
• Strong communication and interpersonal skills to build relationships internally and externally.
• Excellent budget and project management skills, with proficiency in Excel and PowerPoint.

Skills

• Marketing Strategy
• Brand Building
• Team Leadership
• Campaign Execution
• Consumer Insight Analysis
• Data Analysis
• Budget Management
• Project Management
• Excel
• PowerPoint
• Communication Skills
• Interpersonal Skills

Location

• Remote
• Abroad

Work Type

• Hybrid Working
• Remote
• Abroad

Experience Level

• Several years of experience in Marketing, brand, consumer, and product management
• Experience in leading and developing a team

Benefits

• 25 Days Annual Leave (exc. Bank Holidays)
• 1 day Annual Leave to celebrate your birthday
• Holiday Purchase opportunity
• Bonus Opportunity
• Ability to work Remotely/Abroad up to two weeks per calendar year
• Summer Fridays
• Generous Staff Discount
• Mental Health Wellbeing Initiatives
• Benefits platform with exclusive discounts and offers
• Employee resource groups
• LinkedIn learning

About the Company

• M·A·C is the world’s leading professional MAKEUP AUTHORITY because of our unrivaled expertise in makeup artistry.
• M·A·C celebrates diversity and INDIVIDUALITY — all ages, all races, all sexes.
• M·A·C is a proud COMMUNITY of professional makeup artists.
• M·A·C is at the forefront of TRENDSETTING, collaborating with leading talents from fashion, art and popular culture.
• M·A·C believes in SOCIAL RESPONSIBILITY, with VIVA GLAM and the M·A·C AIDS Fund at the heart and soul of our unique culture.