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About the Role

The Creative & Marketing organization at Snap Inc. brings the brand to life and partners across the business to deliver creative excellence. The Brand team ignites the Snapchat brand to drive culture and growth, leading foundational work in brand strategy, campaigns, and storytelling. This role will shape Snapchat’s role in people’s lives, culture, and the world by turning insights and challenges into clear strategic direction for brand initiatives.

Responsibilities

Develop insight-led strategy by synthesizing audience, cultural, competitive, market, and brand-performance signals into clear insights and strategic opportunities.
Shape the role Snapchat can play across priority audiences, cultural moments, and brand initiatives.
Develop distinctive points of view that connect business ambition, audience needs, and brand opportunity.
Turn complex inputs into focused strategic choices that inspire stronger brand and creative work.
Lead strategic planning for priority global brand platforms, campaigns, narratives, and cultural initiatives.
Write focused, creatively generative briefs that define the problem, audience, opportunity, brand role, and strategic proposition.
Partner with Creative, Brand Marketing, Insights, and agencies to develop work that is strategically grounded, distinctive, and culturally relevant.
Provide strategic guidance throughout creative development, helping strengthen ideas while protecting the core strategic intent.
Contribute to the development and evolution of global brand platforms, narratives, playbooks, toolkits, and creative guidance.
Translate brand strategy into clear principles that teams, markets, and partners can confidently apply.
Identify patterns, learnings, and strategic frameworks that can strengthen multiple briefs and initiatives.
Help ensure Snapchat shows up consistently and distinctively while allowing for cultural and market relevance.
Act as a strategic partner to Global Brand Marketing, Creative, Insights, Media, Communications, Product Marketing, and regional teams.
Build alignment around strategic recommendations and communicate the rationale behind them with clarity and conviction.
Partner with regional teams to translate global brand direction in ways that are locally relevant.
Apply and reinforce Snapchat’s brand principles across priority global work streams.
Use audience, cultural, brand-health, and campaign-effectiveness signals to understand what is driving relevance, differentiation, and impact.
Turn learning into clear recommendations for future strategy, briefs, and creative development.
Contribute to a culture of curiosity, constructive challenge, and continuous strategic learning within Global Brand.

Requirements

5+ years of experience in brand strategy, creative strategy, cultural strategy, marketing strategy, planning, brand marketing, or a related field.
Experience developing strategic frameworks, creative briefs, brand narratives, campaigns, platforms, or foundational brand work.
Experience using audience, cultural, competitive, market, or brand-performance insight to shape strategy.
Experience partnering with creative teams, agencies, and cross-functional stakeholders on high-visibility work.
Experience working across multiple markets or audiences.
Bachelor’s degree or equivalent practical experience.

Skills

Strong foundation in brand strategy, cultural strategy, creative strategy, and briefing.
Ability to synthesize complex information into clear, compelling, and actionable strategic direction.
Strong cultural instincts and curiosity about people, creativity, technology, and the forces shaping culture.
Ability to develop original points of view and clearly articulate the thinking behind them.
Excellent writing, storytelling, presentation, and communication skills.
Strong judgment and confidence operating in ambiguity.
Ability to collaborate, challenge constructively, and influence across functions without direct authority.
Ability to move between big-picture brand thinking and practical creative direction.
Ability to balance global consistency with local and cultural relevance.
High standards for distinctive, culturally resonant, and strategically effective brand work.
Experience with a global consumer, technology, media, entertainment, or platform brand.
Experience in a creative or advertising agency environment, developing strategy in close partnership with creative teams.
Experience working across consumer and advertiser or business audiences.
Experience developing brand platforms, cultural strategies, thought-leadership narratives, or brand guidance.
Familiarity with brand-health measurement, campaign effectiveness, cultural insight, or audience research.
Strong understanding of Snapchat’s products, community, culture, and role in people’s lives.

Location

Remote

Work Type

Onsite

Experience Level

5+ years of experience

Education Level

Bachelor’s degree or equivalent practical experience

Benefits

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success

About the Company

Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate.
Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

Equal Opportunity

Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
EOE, including disability/vets.