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About the Role
The Paid Media Senior Analyst is part of our EMEA Field Marketing team, partnering closely with Media Finance and Media Intelligence to plan, execute, and measure paid campaigns that drive real business outcomes. Based in London, UK, you'll shape acquisition strategy across search, social, display, and video — building data-driven campaigns that connect directly to revenue.
Responsibilities
- Build and run acquisition strategies across paid digital channels that convert into new customers and measurable revenue growth.
- Shape audience and market targeting using first- and third-party data to sharpen who we reach and where.
- Own budget and forecasting models that keep media investment efficient and scalable.
- Turn business priorities into media plans and KPIs, then optimize campaigns in real time based on performance data.
Requirements
- 5+ years of experience in digital marketing with a focus on paid media acquisition.
- Driven measurable revenue outcomes through paid media campaigns.
- Skilled with media platforms (e.g. Google Ads, Meta, LinkedIn, DSPs) and marketing analytics tools.
- Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.).
- Built testing roadmaps to validate creative, messaging, or targeting hypotheses.
- Experience mapping campaigns to customer journey stages across cross-functional teams.
Skills
- Paid media acquisition
- Google Ads
- Meta
- DSPs
- Marketing analytics tools
Location
- London, UK
Work Type
- Full-time
Experience Level
- 5+ years
About the Company
- Salesforce is the #1 AI CRM, where humans with agents drive customer success together.
- The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
- Agentforce is the future of AI, and you are the future of Salesforce.
Equal Opportunity
- Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment.
- We believe in equality for all.
- We believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination.
- Workplace discrimination is illegal.
- Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.
- This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey.
- It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between.
- Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit.
- The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
- We are a recognised Disability Confident member under the UK Government Disability Confident employer scheme.
- We are committed to providing an inclusive recruitment process and will offer an interview to disabled applicants who meet the essential criteria for the role.