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About the Role

As Senior Marketing Executive or Marketing Manager in the DK Living team, you will help bring our books to readers everywhere, supporting campaigns that spark curiosity, build our brands, and connect with home cooks, gardeners, travelers, and lifestyle enthusiasts. This is a hands-on, fast-paced role where you will collaborate closely with colleagues across Marketing, PR, Editorial, and Sales to make every campaign creative and effective.

Responsibilities

Plan, organise, and deliver consumer marketing campaigns across digital, print and social media
Work with authors, agents, and brand partners to maximise visibility and promotional opportunities
Support on high-profile brand partnerships, and key project launches
Brief and manage the creation of promotional assets, from social media content and POS to catalogues and video
Collaborate with Head of Social & Digital and agencies to deliver paid advertising that drives pre-orders and book sales
Deliver seasonal and brand campaigns and lead on backlist programmes that drive sustained sales
Monitor and review campaign results and share insights to help shape future activity
Regularly communicate plans with key stakeholders including Editorial, Sales Publicity and International teams
Manage budgets, approvals, and timelines with care and attention to detail
Support Head of Marketing on feedback for acquisitions, working on pitch materials where required
Monitor competitor activity and marketing trends to inform new ways of reaching readers

Requirements

Experience planning and executing marketing campaigns, within publishing
An ability to leverage audience insights and data to inform marketing strategies
Knowledge of and experience in running organic and paid for social media activity
Creative and organised with a real enthusiasm for bringing ideas to life with guidance and support
Enjoys working with others, with good time management skills to juggle multiple projects at once
Commercially aware, interested in market trends, and thinking about how marketing can drive sales and engagement
Comfortable analysing campaign results and suggesting creative approaches for next time
A clear communicator with strong presentation skills who can quickly build strong relationships across internal teams and external stakeholders
Passionate about travel books, cooking, gardening, and lifestyle publishing

Skills

Digital marketing
Print marketing
Social media marketing
Paid social media
Organic social media
Campaign planning
Campaign execution
Audience insights
Data analysis
Budget management
Presentation skills
Time management
Relationship building

Location

Pimlico, London

Work Type

Hybrid
Remote working from abroad (subject to criteria)

Experience Level

Senior
Manager

Benefits

25 days paid holiday entitlement in year one, plus bank holidays
Generous pension scheme
Volunteering policy and charity matching
Employee assistance programme
60% discount on company books
Cycle to work scheme
Discounted gym membership
Flex Fridays (1pm Finish*)
Shopping discounts
Up to 30 days remote working from abroad*
Tree planted for every new employee

About the Company

DK is committed to building a diverse workforce that reflects the varied communities that read our books across the world.
DK is proud to announce that we have adopted The Halo Code.
DK is a member of the disability confident scheme.
DK supports flexible working and has introduced a new ‘smart-working’ policy with a hybrid approach of working weekly from home and in DK’s office.

Equal Opportunity

We encourage applications from all individuals, regardless of age, religion, gender, ethnicity, disability, sexuality or social background.
We guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.