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About the Role
Safe is seeking a Director of Demand Generation to own the global demand strategy and pipeline outcomes, partnering closely with Sales, RevOps, and Product Marketing to drive predictable, high-quality growth. This role involves building and owning the demand generation engine to achieve company growth goals.
Responsibilities
- Define and execute the global demand generation strategy, aligned to company growth goals, ICPs, and GTM priorities
- Translate revenue and pipeline targets into clear demand plans, forecasts, coverage models, and operating metrics
- Own pipeline creation and influence across segments, regions, and motions
- Partner with Sales leadership on pipeline planning, forecast credibility, and account coverage
- Ensure tight alignment between demand programs, SDR execution, and AE priorities
- Support account and territory strategy with data-driven insights
- Lead a targeted, sales-aligned, and measurable account-based motion (ABM)
- Drive always-on and moment-based integrated campaigns across owned, paid, and third-party channels
- Own the global paid strategy across search (SEM/SEO), social, display, and emerging channels
- Own and optimize third-party demand including intent, content syndication, review platforms, and publisher partnerships
- Build scalable webinar and virtual programs that generate qualified pipeline and amplify thought leadership
- Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps
- Operate and manage the demand tech stack including Marketo, Salesforce, ZoomInfo, GA4, and related tools
- Inspect performance regularly, optimize spend, and reallocate based on impact and ROI
- Communicate pipeline results, insights, and tradeoffs clearly to executive leadership
Requirements
- 7+ years in B2B SaaS demand generation, growth, or revenue marketing roles
- Proven track record of owning pipeline and outcomes in mid-market and enterprise environments
- Deep experience across the full funnel – acquisition, engagement, and nurture – including paid media, email, content syndication, third-party demand, and partnerships
- Strong operational mindset with hands-on experience in forecasting, attribution, and performance analytics
- Clear, executive-level communicator capable of simplifying complex tradeoffs
- Cybersecurity experience is a strong plus, but not required
Skills
- Marketo
- Salesforce
- ZoomInfo
- GA4
- Modern marketing stacks
- AI-powered marketing and automation workflows (e.g., Clay, n8n, modern CDPs, or analytics platforms like Snowflake/Looker) is a plus
Location
- Remote
Work Type
- Remote-first
- Full-time
Experience Level
- 7+ years
Benefits
- Meaningful Equity
- Unlimited Leaves
- Comprehensive Benefits
- Top-tier medical insurance
- Wellness benefits
About the Company
- Safe has built an AI-driven engine that provides the C-Suite a clear, quantified, and real-time view of their security posture.
- We are a $170M Series C-funded category leader operating at the highest levels of global enterprise.
- We serve 10% of the Fortune 500, protecting global icons such as Apple, Netflix, AT&T, Verizon, and Victoria’s Secret.
- We are looking for high-performers who want to do the best work of their careers at the intersection of AI and Cybersecurity.
- Safe is a high-intensity, mission-driven team that values builders who want to define a category and work alongside people committed to excellence.
- We operate with Extreme Ownership, The Elite Standard, Methodology & Rigor, Radical Candor, and The Series C Hustle.
- We offer competitive compensation, stock options, and a chance to shape the future of enterprise risk.
- We are building an AI-native cyber risk platform that helps CISOs make faster, defensible decisions.