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About the Role

Skin Analytics is seeking a B2B Marketing leader to own the strategic direction and execution of the company's marketing function. This role is responsible for demand generation, B2B brand positioning, go-to-market strategy, and marketing performance, directly contributing to pipeline and revenue growth in the UK and international markets. The position requires leading a specialist marketing team and operating at both strategic and delivery levels with accountability for commercial outcomes.

Responsibilities

Own the marketing request and prioritisation process, aligning requests with OKRs and team capacity to meet commercial priorities.
Manage day-to-day relationships with external agencies (digital media, design), holding them accountable to agreed KPIs and deliverables.
Line manage the B2B marketing team, setting clear objectives, maintaining output standards, supporting development, and fostering commercial accountability.
Support the expansion of UK and Ireland business by adapting positioning, channel mix, and account marketing strategy for the wider UK health system.
Develop and own the marketing playbook for international expansion markets, adapting strategy to specific healthcare systems, procurement cultures, and regulatory contexts.
Design and execute the account-based marketing strategy for UK and international markets, defining target account selection and tiering in partnership with commercial leadership.
Develop account and tier-specific programmes to drive engagement and accelerate pipeline within priority accounts.
Own ABM programme infrastructure, including account list management, personalized content deployment, and coordination with commercial teams.
Own the go-to-market process for new market entries, including market readiness assessment, localization strategy, campaign planning, and commercial team enablement.
Own the HubSpot platform, including portal configuration, data integrity, lead scoring, lifecycle stage management, and integration with commercial systems.
Configure HubSpot for account-based measurement, including target account lists, company-level engagement scoring, and ABM deal influence reporting.
Design, build, and maintain the attribution model connecting marketing activity to pipeline and revenue.
Own the marketing reporting infrastructure, dashboards, campaign tracking, and spend management.
Build and maintain AI-assisted content and reporting infrastructure, evaluating and implementing marketing technology to replace manual work.
Manage the marketing technology stack, identifying and implementing tools to increase team output without proportional headcount growth.
Own the timeline and workstream for evolving brand integration, ensuring consistent brand expression across all content, channels, and markets.
Maintain brand and content standards across all touchpoints, ensuring output is on-brand, on-message, and aligned to the messaging framework.

Requirements

Demonstrated experience designing and executing account-based marketing strategies in a B2B environment, including account selection, tiering methodology, and programme development.
Evidence that ABM activity directly influenced pipeline and accelerated deal progression.
Hands-on HubSpot platform experience (or similar) at an ownership level, including data management, lead scoring configuration, lifecycle stage design, and CRM integration.
Experience with campaign infrastructure, landing page and email automation, smart content, and audience segmentation across the demand generation funnel.
Proven ability to design and execute go-to-market playbooks for new geographies, including market entry strategy, localization, and adapting positioning and channel mix.
Experience building and maintaining HubSpot reporting dashboards for leadership, covering marketing performance, pipeline contribution, and spend efficiency.
Track record of tying marketing spend to pipeline and revenue outcomes with a systematic, data-driven approach to attribution and budget accountability.
Ability to build lean, efficient marketing operations, including attribution modelling, budget management, and systematic use of technology (including Hubspot and AI-assisted tooling).
Credible at Board and exec level, able to represent marketing as a commercial function, present performance data clearly, and influence cross-functional strategy discussions.

Skills

Demand Generation
B2B Brand Positioning
Go-to-Market Strategy
Marketing Performance Analysis
Account-Based Marketing (ABM)
HubSpot Platform Management
Marketing Automation
Data Integrity Management
Lead Scoring
Lifecycle Stage Management
CRM Integration
Attribution Modelling
Marketing Reporting
Campaign Tracking
Spend Management
AI-assisted Marketing Technology
Brand Integration
Content Strategy
Team Leadership
Agency Management
Commercial Acumen

Location

UK
International

Work Type

Full-time

Experience Level

Senior
Leadership

Salary/Compensations

Competitive salary

Benefits

Competitive salary
Share options package
Private healthcare
Company pension with salary sacrifice options
25 days annual leave
5 day company shutdown in August
Bank holidays
Enhanced parental leave (includes adoption & foster)
Yellownest Salary Sacrifice Nursery Scheme
Bike to work scheme
Training budget
Weekly catch-ups
Monthly development meetings
Social activities

About the Company

Skin Analytics is an award-winning health tech company deploying world-leading skin cancer pathways using AI as a medical device, DERM.
The company has recently secured £15M in Series B funding and is poised for international expansion.
DERM is a Class III CE marked medical device, approved to make autonomous clinical decisions in the cancer space and has received a NICE recommendation for NHS use.
DERM is deployed at over 28 NHS organisations, improving patient access to skin cancer diagnosis.
The company collaborates with major health insurers to reach patients in their homes.
Skin Analytics is driven by a mission to build a future where no one dies from skin cancer.
The company values include Building a Strong Foundation, Always Learning, Leading from the Front, and being Tough and Resilient.

Equal Opportunity

Skin Analytics embraces and is committed to diversity and equal opportunities.
The company is dedicated to building a team that represents a variety of backgrounds, perspectives, and skills.
Inclusivity is seen as a driver for better work.
Adjustments can be requested during the hiring process.
AI plays a role in the hiring process, but all AI-generated summaries, screening results, or notes are reviewed and verified by a human recruiter, with humans making the final hiring decisions.