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About the Role

Woven by Toyota is contributing to Toyota's 100-year transformation into a mobility company. Inspired by a history of inventing for others, our mission is to expand the definition of mobility, enhance its societal contributions, and challenge the status quo with people-centric innovation. We operate across four pillars: AD/ADAS, Arene (vehicle software production platform for SDVs), Woven City (mobility test course), and Cloud & AI (digital infrastructure). Essential business functions support these teams as we collectively work towards realizing a "zero-accident society" and "mass production of happiness."

Responsibilities

Report to the Product Owner, collaborating with engineers, BizDev members, and internal/external stakeholders to design target customers, value propositions, positioning, Go-to-Market strategies, and commercialization messaging.
Support the planning of PoCs/MVPs and validate market acceptance and customer value through dialogue with customers, advancing preparations for commercialization.
Leverage Toyota's mobility assets and Woven City's testing environment to engage in activities from validation to business development.
Specify target customers, customer issues, competitive advantages, and market positioning by concretizing existing business, customer, and product hypotheses through user interviews and PoCs with client companies.
Design value propositions, product messages, key use cases, and customer appeal points for commercialization through discussions with potential customers and sales channel partners.
Validate market acceptance, customer value, price acceptance, and Go-to-Market hypotheses based on PoCs/MVPs and customer feedback, proposing improvements to pricing, packaging, and Go-to-Market strategies.
Create Go-to-Market plans, launch plans, positioning materials, messaging documents, customer proposal materials, sales/partner materials, and internal/external documents.
Promote launch preparations for commercialization, external communications, sales/partner enablement, and post-market introduction improvement activities in collaboration with product, engineering, business development, public relations/communications, and external partners.

Requirements

Over 5 years of practical experience in product marketing, product planning, business development, new business development, Go-to-Market strategy, or related fields.
Experience organizing customer issues, adoption needs, adoption barriers, and purchasing/decision-making processes through interviews and negotiations with potential customers, existing customers, and partners.
Experience in hypothesizing, validating, and improving business/product issues with high uncertainty based on customer feedback and market information.
Experience organizing and designing value propositions, product messages, key use cases, and customer appeal points based on customer issues and market needs.
Experience creating documents necessary for internal and external decision-making and consensus building, such as proposal documents, sales materials, partner explanation materials, positioning documents, internal explanation documents, and executive-level documents.
Experience promoting projects in collaboration with multiple stakeholders, including product, engineering, business development, public relations/communications, legal, finance, and external partners.
Business-level Japanese proficiency and conversational English skills for effective communication with internal and external stakeholders.

Skills

Product Marketing
Product Planning
Business Development
New Business Development
Go-to-Market Strategy
EV
Energy
Charging Infrastructure
Mobility
SaaS
B2B/B2B2C Platforms
PoC/MVP Leadership
Pricing
Packaging
Revenue Models
Business Case Evaluation
Launch Planning
Commercialization Preparation
Channel Partner Management
Alliance Management
Customer Proposals
Joint Promotion
Sales/Partner Enablement
Post-Launch Improvement Activities
Power Company Engagement
Aggregator Engagement
Charging Infrastructure Operator Engagement
Real Estate Developer Engagement
Fleet Operator Engagement
Mobility Service Provider Engagement
Business-level English

Location

Woven City

Work Type

Full-time

Experience Level

5+ years

Salary/Compensations

Industry-standard salary commensurate with experience

Benefits

Flexible working hours
Annual paid leave: 20 days (pro-rated for the first year based on start month)
Sick leave: 6 days per year (pro-rated for the first year based on start month)
Holidays: Saturdays, Sundays, national holidays, and other days designated by the company
Social insurance: Health insurance, Employees' Pension Insurance, Industrial Accident Insurance, Employment Insurance, Long-term Care Insurance
Housing allowance
Retirement plan
Rental car support
In-house training programs (software learning, language learning)

About the Company

Woven by Toyota is contributing to Toyota's 100-year transformation into a mobility company.
Inspired by a history of inventing for others, our mission is to expand the definition of mobility, enhance its societal contributions, and challenge the status quo with people-centric innovation.
We operate across four pillars: AD/ADAS, Arene (vehicle software production platform for SDVs), Woven City (mobility test course), and Cloud & AI (digital infrastructure).
Essential business functions support these teams as we collectively work towards realizing a "zero-accident society" and "mass production of happiness."
Toyota is redefining the meaning of mobility, moving people, goods, information, and energy, and continuously challenging the status quo.
Woven City serves as a test course for creating and testing various mobilities, aiming for the mass production of happiness with the concepts of a people-centric town, a demonstration experiment town, and an unfinished town.
Woven City brings together diverse individuals who share a passion for future mobility.
Inventors, residents, and visitors will live and conduct various product and service demonstrations in a town-shaped test course where people, mobility, and social infrastructure are interconnected.
This team is engaged in developing new EV and energy services that connect EVs, charging infrastructure, and energy management.
The unique appeal of this team lies in its ability to be involved from demonstration to commercialization, utilizing Toyota's mobility assets and Woven City's demonstration environment.

Equal Opportunity

We provide equal employment opportunities and respect diversity.
Personal information received will be used solely for recruitment and onboarding purposes. Please refer to the Personal Information Policy for details.