About the Role
Platform Media is seeking an Ad Operations Manager to establish and manage dynamic podcast inventory. This role is crucial for the company's growth phase, focusing on building an in-house ad operations function to handle dynamic advertising from forecasting and booking to trafficking, delivery, reporting, and reconciliation.
Responsibilities
- Build the dynamic inventory operation by designing and implementing processes and infrastructure for dynamic podcast advertising.
- Collaborate with technology and distribution partners to ensure inventory is set up, segmented, and forecastable.
- Manage end-to-end delivery of dynamic campaigns across the Platform Media portfolio.
- Set up campaigns, targeting, creative, and delivery parameters within the ad tech stack.
- Perform quality assurance on creative and insertion orders before campaign launch and billing.
- Monitor campaign pacing and delivery, troubleshoot issues with partners, and manage changes, extensions, and makegoods.
- Collaborate with the commercial team to ensure sales offerings are deliverable.
- Provide availability, sell-through, and delivery information to the sales team.
- Own campaign reporting and delivery reconciliation.
- Monitor impressions, pacing, and performance, identifying risks and recommending solutions.
- Develop reporting for internal and external stakeholders.
- Utilize delivery data to refine forecasting and inventory management.
- Create and maintain best-practice workflows.
- Identify and resolve operational gaps.
- Manage operational relationships with ad tech and distribution partners.
- Contribute to the development of a scalable, automated dynamic advertising model.
Requirements
- Proven experience in ad operations, campaign management, or a digital media role involving ad servers.
- Solid understanding of digital campaign booking, trafficking, delivery, reporting, and billing processes.
- Working knowledge of CPM-based trading and impression delivery.
- Strong attention to detail to prevent invoicing errors.
- Comfortable working with data, with intermediate Excel skills as a minimum.
- Ability to quickly learn new platforms and collaborate across commercial, content, finance, and external teams.
- Experience with audio or podcast advertising and dynamic ad insertion (e.g., Megaphone, Triton, AdsWizz, or similar).
- Familiarity with podcast tagging solutions (e.g., Podscribe, Magellan AI, etc.).
- Experience in establishing a new process or platform, not just running an existing one.
Skills
- Ad operations
- Campaign management
- Digital media
- Ad servers
- CPM trading
- Impression delivery
- Excel
- Audio advertising
- Podcast advertising
- Dynamic ad insertion
- Podcast tagging solutions
- Google Ad Manager
- Programmatic buying
- DSP mechanics
- SSP mechanics
Location
- Hybrid
Work Type
- Full-Time
- Hybrid working with flexible hours
Experience Level
- Proven experience in ad operations
- Experience with audio or podcast advertising and dynamic ad insertion
- Experience standing up a new process or platform
Salary/Compensations
- £35,000
Benefits
- 26 days annual leave (with yearly option to buy 5 days more)
- Hybrid working with flexible hours
- Top-tier private medical insurance & healthcare cash plan
- Life insurance
- Pension plan
- Mental health support via our Employee Assistance Programme
- Cycle to Work scheme
About the Company
- Platform Media is an industry-leading, central hub for branded entertainment, marketing, and monetisation.
- Its three content labels focus on original content creation.
- The business has kicked off a new era with a blockbuster lineup of originals in sport and entertainment.
- Recent hit launches include Olivia Attwood’s Olivia’s House, BBC’s The Traitors: Uncloaked, The Romesh Ranganathan Show, Wanging On with Graham Norton & The Good, The Bad, and The Rugby.
- Platform Media is an entertainment company creating shows, channels and brands across video, social and beyond.
- It builds worlds around the people, stories and ideas audiences care about most, bringing production, distribution, marketing and monetisation together under one roof.
- With original hit shows spanning sports, comedy and culture, Platform Media’s slate stars household names including Ricky Gervais, Graham Norton, Romesh Ranganathan and Olivia Attwood.
Equal Opportunity
- At Platform Media, we're committed to giving everyone a fair chance, no matter their background.
- We create content for a wide range of people, and we know that having a team with different experiences and perspectives makes our work better.
- Therefore, we encourage people from all backgrounds to apply, especially those from communities that have been historically underrepresented.
- If you don’t meet every requirement of the role but believe you’d be a great fit, we’d love to still hear from you!
