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About the Role

This role is accountable for how our products are positioned and win in the market, acting as the strategic bridge between Marketing, Product, Customer, and Industry. You will develop deep expertise in customers, industry trends, market dynamics, and the competitive landscape to inform product strategy, pricing, and packaging.

Responsibilities

Develop deep expertise in customers, industries, and the competitive landscape, bringing market insight into Product and go-to-market (GTM) decisions.
Understand the end-to-end customer journey and identify opportunities to improve product positioning, education, and enablement.
Own competitive and market intelligence, tracking alternatives and translating insights into sharper product and GTM strategy.
Inform product pricing in partnership with Product, Finance, and Customer.
Bring customer, market, competitive, and GTM insight into roadmap planning and product prioritization, partnering closely with Product Managers.
Partner with Product on beta programs, gathering structured market feedback and identifying proof points, testimonials, and launch insights.
Own product positioning, target audience, messaging frameworks, and headline messaging for products and features.
Set messaging direction for the wider Marketing team and review channel communications and assets for on-message, on-brand quality.
Maintain messaging, value propositions, and proof points as the single source of truth, including customer testimonials and case studies.
Own the GTM strategy and launch narrative for new products and features, from product handoff to in-market activation.
Define launch tiers, audiences, messaging, channels, and success measures, directing and reviewing execution.
Sequence launch activity and align cross-functional owners around timelines, dependencies, and deliverables.
Ensure every launch has a clear demand and adoption objective with quantifiable targets.
Build and deliver training programs and assets that enable Sales, Customer Success, and Support to confidently sell and support new products and features.
Ensure Customer and Marketing teams are market-ready ahead of launches with necessary messaging, objection handling, battlecards, and proof points.
Run feedback loops with Sales, Customer Success, and Support to continuously sharpen messaging, enablement, and lead quality.
Demonstrate influence across Product, Marketing, Finance, Rev Ops, Sales, and Customer without direct authority.
Guide Marketing Specialists and Designers on messaging and quality, and partner with key stakeholders to translate product positioning into inbound demand and MQL volume and quality.
Partner with Marketing Operations & Project Lead on attribution and reporting, while building agentic skills to increase velocity and efficiency of GTM and Product Marketing activity.

Requirements

5+ years in product marketing spanning market and product strategy (customer insight, product and pricing) through to go-to-market (positioning, launches, enablement), in B2B SaaS.
Experience developing product and pricing strategies.
Proven track record translating product and technical information into positioning, a messaging framework, and headline messaging.
Demonstrated experience owning product launches / go-to-market end-to-end in a SaaS environment.
Proven ability to lead and influence cross-functionally without direct authority, working closely embedded with Product.
Experience building sales training and enablement programs, not just sales assets.
Commercially minded, understands pricing, demand generation, the funnel and pipeline (Lead>MQL>SAL), and product adoption.
Takes accountability in a fast-paced, autonomous, and flexible environment.
Willing to take a steady, more informed approach when it comes to maintaining trust.
Handles change effectively and embraces continuous improvement.
Not afraid to speak up and share thoughts respectfully with the intention of making positive change.
Takes initiative and drives own learning journey.
Cares about people, health, and innovation.

Skills

Product Marketing
Market Strategy
Product Strategy
Go-to-Market Strategy
Positioning
Product Launches
Enablement
Customer Insight
Pricing Strategy
Messaging Frameworks
Sales Training
B2B SaaS
HealthTech Industry
Competitive Intelligence
Demand Generation
Pipeline Management
Product Adoption

Location

Perth office

Work Type

Hybrid workplace

Experience Level

5+ years

Education Level

Tertiary qualification in Marketing, Business, or a related field
Postgraduate qualification advantageous

Benefits

Growth opportunities
Hybrid workplace flexibility
Vibrant social calendar of events
Quarterly team-building activities
Unlimited coffee and snacks
Subsidised vending machine
Awesome discounts and salary packaging options
Access to learning resources
Workplace wellness program
Extra leave
Access to EAP and other wellbeing resources
Paid parental leave

About the Company

Healthengine’s mission is to improve access to healthcare by helping Australians find and connect with all care providers.
Operates Australia’s leading healthcare marketplace, bringing together over 4 million active Australians and more than 10 thousand practitioners.
Ranked 13th Best Workplace in Technology 2023.
Certified Great Place to Work in Australia 2025/26.

Equal Opportunity

At Healthengine, we believe in the power of a diverse work environment to fulfil our mission and better serve our providers and patients.
We’ve created a culture that genuinely values diverse perspectives and backgrounds, knowing that our differences can inspire new ideas.
We are fully committed to building and maintaining our inclusive environment where all voices are respected and heard.
If you think you have what it takes but don't check all the boxes, reach out anyway - we’d love to hear from you.